Heffron Spirits and Alcohol by Martin Zouhar

Heffron Spirits and Alcohol by Martin Zouhar is a highly esteemed winner of the very prestigious 2021 Silver A' Design Award in Packaging Design Competition Category.

SilverPackaging· 2021

Heffron Spirits and Alcohol

by Martin Zouhar

Client: The Green Tree Distillery

Silver A' Design Award Winner in Packaging Category

30,666

Verified Award Winner

Verify Award Status for #113463

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Heffron Spirits and Alcohol

Heffron is the packaging design for a rum produced by a Czech distillery. The rum honors the Czechoslovak legions, who fought in Russia between 1914 and 1918 and helped establish the Czechoslovak Republic. Heffron is the name of the last ship that carried the legionnaires from Russia to Europe. The design is inspired by the letters the soldiers sent home during the long journey. The transparent glass bottle holds 500 ml. The label is made of textured cream paper with a letter stamp perforation die cut and local gloss varnish, printed in three colors.

The Recognition

About the Silver A' Design Award

Heffron Spirits and Alcohol is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Heffron Spirits and Alcohol is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Heffron Spirits and Alcohol is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Image Analysis

Color Temperature: WarmSymmetry: VerticalBackground: Left and Right

Where to Get It

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rum Heffron was created in honor to the Czechoslovak legions. They fought against the Bolsheviks in Russia in 1914-1918 and made a significant contribution to the establishment of the Czechoslovak Republic after the end of World War I. The rum was launched on the Czech market on the occasion of the centenary of Czechoslowak legionnairs return home after a long journey around the world (from Russia via Panama back to Europe).
Dimensions & Packaging: Bottle: volume 500 ml, diameter 83 mm, height 191,5 mm.
Label: width 78 mm, height 58 mm.
Tags: branding, packaging, alcohol, spirit, rum, ron, bottle, czech, history
Production Technology: Transparent glass bottle. Label from textured creamy paper with letter stamp perforation die cut and local glossy varnish. Printed by three Pantone colors.
Design Challenge: The challenge was to interpret the Czechoslovak legions values in an authentic way, engagingly and with dignity on the rum brand.
Research: I learned more about the historic context of my country and life destinies of soldiers fighting in the First and mainly also in the Second World War.
Inspiration: The long journey home (from Russia, via Panama to Europe) and the letters the legionnaires were sending home, are the inspiration for the concept. The name Heffron is the name of the last ship that carried legionnaires from Russia to Europe.
Project Duration: This project started in July 2018 and was finished in August 2019 in Prague, Czechia.
Operation Flow: It is simple spirit bottle – there's no special function to it. The short legionnaires story on the label might be considered as educative.
Patents: Trademark (2019) Palírna U Zeleneho stromu
Image Credits: Photos of the bottles were made in studio Cotashon.