Press Release
Martin Zouhar Receives the Silver A' Design Award for Heffron Spirits and Alcohol in Packaging Design
Martin Zouhar recognized for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Heffron Spirits and Alcohol by Martin Zouhar, designed for The Green Tree Distillery, has been granted the Silver A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Heffron Spirits and Alcohol
Heffron is the packaging design for a rum produced by a Czech distillery. The rum honors the Czechoslovak legions, who fought in Russia between 1914 and 1918 and helped establish the Czechoslovak Republic. Heffron is the name of the last ship that carried the legionnaires from Russia to Europe. The design is inspired by the letters the soldiers sent home during the long journey. The transparent glass bottle holds 500 ml. The label is made of textured cream paper with a letter stamp perforation die cut and local gloss varnish, printed in three colors.
About Martin Zouhar
Martin Zouhar worked for international clients (Nestlé, Heinz, Procter & Gamble, Molson Coors, Ahold, etc.) in various agencies in Prague, Bucharest and Moscow. He specializes on consumer packaging, branding and visual identity. For almost last three years is working as a freelance graphic designer based in Prague. His main client is currently the Green Tree Distillery, where his task is to redesign current brands and develop new ones.
Award Record
With this recognition, Martin Zouhar is a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/113463
- A' Design Award Page: https://competition.adesignaward.com/113463
- Media Showcase: https://www.designnewsroom.com/!113463
- Laureate Profile: https://designers.org/d/287383
- Further Information from the Laureate: http://zoumar.eu
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Heffron Spirits and Alcohol
- Function
- Spirits and Alcohol
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Orange, Firebrick, Chocolate, Maroon and Midnight Blue
- Images
- 5
- Client
- The Green Tree Distillery
The Recognition
- Laureate
- Martin Zouhar
- Country
- Czech Republic
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #113463
Credits
- Image Credits
- Photos of the bottles were made in studio Cotashon.
Design Details
- Unique Properties
- Rum Heffron was created in honor to the Czechoslovak legions. They fought against the Bolsheviks in Russia in 1914-1918 and made a significant contribution to the establishment of the Czechoslovak Republic after the end of World War I. The rum was launched on the Czech market on the occasion of the centenary of Czechoslowak legionnairs return home after a long journey around the world (from Russia via Panama back to Europe).
- Inspiration
- The long journey home (from Russia, via Panama to Europe) and the letters the legionnaires were sending home, are the inspiration for the concept. The name Heffron is the name of the last ship that carried legionnaires from Russia to Europe.
- Research
- I learned more about the historic context of my country and life destinies of soldiers fighting in the First and mainly also in the Second World War.
- Challenge
- The challenge was to interpret the Czechoslovak legions values in an authentic way, engagingly and with dignity on the rum brand.
- Realization and Technology
- Transparent glass bottle. Label from textured creamy paper with letter stamp perforation die cut and local glossy varnish. Printed by three Pantone colors.
- Operation and Interaction
- It is simple spirit bottle – there's no special function to it. The short legionnaires story on the label might be considered as educative.
- Project Duration and Location
- This project started in July 2018 and was finished in August 2019 in Prague, Czechia.
- Specifications
- Bottle: volume 500 ml, diameter 83 mm, height 191,5 mm. Label: width 78 mm, height 58 mm.
- Keywords
- branding, packaging, alcohol, spirit, rum, ron, bottle, czech, history
