S6 Foundry Brand System and Campaign by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2021 Silver A' Design Award in Print and Published Media Design Competition Category.

SilverPrint· 2021

S6 Foundry Brand System and Campaign

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

Silver A' Design Award Winner in Print Category

40,102

Verified Award Winner

Verify Award Status for #115652

View at A' Design Award Press Release Award Badge

Colors

The Design

About S6 Foundry Brand System and Campaign

The S6 Foundry branding and its subsequent type specimen book were designed to create a joy of new typography, positioning the brand's visual language. A bright and cheerful palette of warm color and a distinctive and surprising form language captures the spirit, harking to traditional signwriting of the 1900 century fun fair. The designs were developed as a kaleidoscope of forms and elements to create the right visual consistency of the brands’ ethos and a new direction of commercial bespoke fonts.

The Recognition

About the Silver A' Design Award

S6 Foundry Brand System and Campaign is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. S6 Foundry Brand System and Campaign is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. S6 Foundry Brand System and Campaign is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Image Analysis

Color Temperature: WarmSymmetry: AsymmetricBackground: No Clear Backdrop

Where to Get It

Award-Winning Brand Identity Design Services

We craft distinctive brand identities that capture your vision through innovative typography, vibrant visual systems, and strategic design thinking. Our internationally recognized expertise transforms businesses with expressive, authentic solutions that resonate with modern audiences.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
Dimensions & Packaging: Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm
Tags: Font design, Branding, Identity, Type design
Production Technology: Printed Lithographic CMYK using FSC papers.
Design Challenge: The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
Research: We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
Inspiration: The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
Project Duration: The project started in April 2020 and is an ongoing project.
Operation Flow: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Team Members: Paul Robb
Moira Bartoloni
Federica Simone
Image Credits: Paul Robb