Brand design s6 Foundry Brand System and Campaign

Brand design s6 Foundry Brand System and Campaign
by Paul Robb

• Awarded April 15, 2021
• CLIENT: S6 Foundry
• 24.264

The S6 Foundry branding and its subsequent type specimen book were designed to create a joy of new typography, positioning the brand's visual language. A bright and cheerful palette of warm color and a distinctive and surprising form language captures the spirit, harking to traditional signwriting of the 1900 century fun fair. The designs were developed as a kaleidoscope of forms and elements to create the right visual consistency of the brands’ ethos and a new direction of commercial bespoke fonts.