Niuniu Western Food Restaurant Space by Mingbin Yang

Niuniu Western Food Restaurant Space by Mingbin Yang is a highly esteemed winner of the very prestigious 2021 Bronze A' Design Award in Interior Space and Exhibition Design Competition Category.

BronzeInterior· 2021

Niuniu Western Food Restaurant Space

by Mingbin Yang

Client: Niuniu Western Food

Bronze A' Design Award Winner in Interior Category

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Verified Award Winner

Verify Award Status for #115864

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Niuniu Western Food Restaurant Space

Niuniu Western Food is a restaurant interior covering 400 square meters. The design applies the brand color system directly within the space. Orange, the main brand color, is combined with earth gray and sky blue drawn from nature. The color palette expresses respect for the natural world through simple visual contrasts. A wall mural uses childlike strokes to form a family portrait of the brand character. Materials include paint, metal, stone and tile. The design was developed to suit a limited construction budget.

The Recognition

About the Bronze A' Design Award

Niuniu Western Food Restaurant Space is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Niuniu Western Food Restaurant Space is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Niuniu Western Food Restaurant Space splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Image Analysis

Color Temperature: WarmSymmetry: PartialBackground: No Clear Backdrop

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Re-enhance the concept of reverence for the natural world; show the brand color system more nakedly, and easily interact and dialogue with us in a more direct way. The orange in the space is the main color of NIU NIU WESTERN FOOD. It blends with the earth gray and sky blue in nature. It touches our resonance with visual senses, and once again speaks for the awe of nature.
Dimensions & Packaging: 400sqm
Tags: Naturally, brand identity
Production Technology: Paint, metal, stone, tile.
Design Challenge: Investment cost is limited.
Research: The practice of brand culture and visualization system in space.
Inspiration: The most three-dimensional layers and the most beautiful colors all come from the natural world, and a variety of rich elements form different emotional expressions, which please our mood.
Project Duration: The project started in May 2020 in Foshan and finished in December 2020 in Jiangmen.
Operation Flow: The wall uses pure childlike strokes to create a family portrait of "Niu Niu". The brand new visual IP image brings us here, meets here, and party here...
Team Members: MINGBIN YANG, RUIBAO ZENG&HONIDEA DESIGN LAB.
Image Credits: HONIDEA&NIU NIU WESTERN FOOD