VB Home Shop Design

The industrial heritage of the former factory provided an expansive, open-volume layout, which we balanced with domestic warmth to achieve the "Home Sweet Home" concept for VB Home Shop Design.1. "House Within a House" StructureTo break down the vast scale and high ceilings of the factory shell, we built structural frameworks inside the open volume. Incorporating pitched-roof canopy structures created an immediate, symbolic feeling of home, establishing intimate dining and kitchen zones while keeping the open-plan flow.2. Softening with BiophiliaWe integrated lush green foliage across suspended trellises and overhead grids to soften the rigid, industrial lines of the original building. This pairing of natural greenery with clean architecture turns a cold, geometric space into a welcoming, living sanctuary.3. Residential ZoningUsing the factory’s generous floor plan, we mapped out distinct domestic settings, from cozy living lounges to premium kitchen layouts. Strategic lighting and drop ceilings define these separate spaces, letting visitors intuitively navigate the premium collections within a realistic home environment.

Balancing Villeroy & Boch’s European style with Chinese retail habits in the 1000-square-meter space was done using three simple steps:1. Complete Room SettingsInstead of using boring product shelves, we built fully styled room displays—like real kitchens and living lounges. This lets local shoppers see exactly how the European lifestyle looks and functions in a real home.2. "House Within a House" LayoutsTo make the huge, empty factory feel cozy for local visitors, we built smaller structures inside it. Using pitched-roof frames broke down the massive space into comfortable, human-sized zones.3. Greenery as a BridgeUsing plants and greenery acted as a natural bridge between Western design and Eastern style, which loves harmony with nature. Weaving plants into the ceiling grids softened the hard industrial building and made it feel welcoming.

1. Cost-Effective Wallcoverings & PaintInstead of using expensive, heavy architectural cladding everywhere, we strategically applied high-quality wallpaper and premium paint finishes. This allowed us to quickly introduce texture, warmth, and luxury to large surfaces across the 1000-square-meter layout at a fraction of the cost, making it ideal for the tighter budget.2. High-Impact Tile PlacementTo create a high-end look without overspending, we used a "smart zoning" approach for tiles. Instead of covering entire walls, we placed premium tiles as focal backdrops or feature areas within our styled room settings—such as mock kitchens—giving the illusion of an incredibly expensive fit-out.3. Focus on Luxury StoneWe saved genuine stone for high-touch, eye-level surfaces where customers could actually feel the quality, such as main countertops and central island units. Combining this real stone with cost-effective paint and wallpaper on surrounding walls achieved a premium, aspirational look while keeping overall material costs strictly under control.