TongChuang Design Packaging by Yongjun Chen

TongChuang Design Packaging by Yongjun Chen is a highly esteemed winner of the very prestigious 2021 A' Design Award in Packaging Design Competition Category.

IronPackaging· 2021

TongChuang Design Packaging

by Yongjun Chen

Client: Huazhong Agricultural University

A' Design Award Winner in Packaging Category

10,550

Verified Award Winner

Verify Award Status for #116317

View at A' Design Award Press Release Award Badge

Colors

The Design

About TongChuang Design Packaging

TongChuang Design is a rice packaging design created for an agricultural university. The carrying rope passes through the bottom of the package, which prevents breakage caused by the weight of the contents. The packaging is small, minimal and made of environmentally friendly materials. A patented structure allows the package to be switched freely between flat and three-dimensional states, so transport and use remain simple and low in cost. The graphic composition is based on the ancient Chinese character for rice, giving the package a clear and recognizable identity.

The Recognition

About the A' Design Award

TongChuang Design Packaging is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. TongChuang Design Packaging is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. TongChuang Design Packaging is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.

Image Analysis

Color Temperature: WarmSymmetry: Both DirectionsBackground: Left and Right

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The innovative design of carrying rope through the bottom of the package completely avoids the problem of package breakage caused by weight-bearing. Minimalist, green materials, small size, the pursuit of the ultimate environmental protection. The graphic composition of the Chinese character "Rice" presents a distinctive personality, high recognition and promotes sales.
Dimensions & Packaging: Large packaging：185*102*182mm Mediumpackaging：185*102*125mm
Tags: Structural innovation, minimalist packaging, green
Production Technology: Patented structure makes minimal packaging can be freely switched between three-dimensional and flat state, simple and convenient to transport and use, low cost.
Design Challenge: Minimal packaging, simple and mature technology, convenient for production and use
Research: Patented structure, innovative carrying handle design, the pursuit of packaging sturdy and convenient to use. Minimalist design combined with green materials, the pursuit of the ultimate environmental protection.
Inspiration: The ancient Chinese character "Rice" is presented in a modern graphic composition, traditional and fashionable, with a distinctive personality, which efficiently conveys the attributes of the product and promotes sales.
Project Duration: Shenzhen,2020
Operation Flow: Minimalist packaging, mature technology, combined with the indentation on the paper, easy and fast to use, free to switch between three-dimensional and flat state.
Team Members: Lin Li,
Yongjun Chen,
Zhiguo Liu