Ivy Café by Neda Mirani is a highly esteemed winner of the very prestigious 2021 Silver A' Design Award in Interior Space and Exhibition Design Competition Category.
SilverInterior· 2021
Ivy Café
by Neda Mirani
Client: Neda Mirani
Silver A' Design Award Winner in Interior Category
Verified Award Winner
Verify Award Status for #116401The Design
About Ivy Café
Criteria such as economic efficiency, fast implementation and create a new atmosphere in town were important design challenges to consider, so focus on available resources in the project area was chosen as problem-solving approach. Assets that can meet the above demands and also improve the design quality. There are many cement block factories in this area. A modular material that can shape the project with all of the proposed criteria. Along with the pure texture and neutral color of the block, a supplement such as Ivy was chosen which plays an important role in the space vitality.
The Recognition
About the Silver A' Design Award
Ivy Café is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Ivy Café is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Ivy Café is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
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We transform spaces through creative material solutions and sustainable design thinking. Our award-winning approach combines economic efficiency with distinctive aesthetics, turning constraints into opportunities. From cafés to retail environments, we create memorable interiors.
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Grand Interview
Your innovative use of cement blocks in Ivy Café challenges traditional café design aesthetics - could you elaborate on how this industrial material choice aligned with your vision for creating a distinctive atmosphere in the city?
Using cement blocks was not intended to be provocative, but rather honest. It was a straightforward, accessible material that matched both the project’s budget and the raw identity I envisioned. Its industrial quality helped the space stand apart from typical decorative café settings, while remaining grounded and contextually relevant.
The integration of miniature ivy plants with cement blocks in Ivy Café creates a compelling contrast - what inspired this specific plant selection, and how does it contribute to the space's emotional resonance?
The ivy plant was chosen for its visual softness and organic rhythm, in contrast to the rigid and repetitive form of cement blocks. It added a gentle layer of life to an otherwise static structure. The contrast was intentional—to bring emotional balance and invite a sense of quiet growth within a rough, minimal framework.
In developing Ivy Café within just five months during 2020, how did you balance the demands of economic efficiency and fast implementation while maintaining design excellence?
Clarity in design decisions from the start helped streamline the process. Instead of aiming for excess, we focused on doing fewer things well—working with existing materials, local labor, and avoiding unnecessary detailing. That economy of means made the process efficient without compromising the core ideas behind the space.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- There are many factories in Mazandaran region that provide cement blocks for construction projects of more than any similar material. This led to the selection of cement blocks, due to the abundance, reasonable price, modularity and pure texture it brings to the project. Also, by choosing this material, the different arrangement of the blocks can help a lot in creating different functions.
Choosing a material with a different texture and a neutral color, such as a block, required a reverse complement. Choosing a plant texture next to it, in addition to creating a colorful touch, also greatly contributed to the vitality of the space. Therefore, according to the conditions of indoor spaces, a plant called miniature ivy was selected, which is basically suitable for indoor spaces, and in case of favorable conditions, it grows a lot. This complement played such an important role that even The name of the cafe was chosen from it. - Dimensions & Packaging
- Total area is: 80 Sq. M.
- Tags
- cement block, ivy, cafe, Iran
- Production Technology
- It can be said that the main part of this project is through the presence of a pure material called cement block. It is complemented by other materials such as metal in combination with a living plant tissue.
- Design Challenge
- The spark of creativity in this project was created through the application of initial constraints. And it made us practice how to turn constraints into opportunities.
- Research
- In this project, paying attention to the limitations, proper operation of the available facilities and adding a touch of creativity is the main design criteria.
- Inspiration
- What was required to start the project included: economic efficiency, fast implementation and create a distinctive atmosphere in the city. Providing all of these together posed an important challenge. To solve this challenge, the question that came to mind was: What this area have? Assets that can both meet these demands and enhance design appeal. For this purpose, there was a need to know the material that alone can form the overall body of the project and even play an important role in the components and furniture of the space. This removed the multiplicity of materials from the project and instead shifted the focus to creating diverse functions through the emergence of one material. Therefore, several important factors should be considered in the selection of this material, such as: 1- Abundance (because it should be available in large numbers due to the high level of coverage) 2- Low costs(the overall level of costs by choosing it should be cost-effective.) 3- Being structured (in order to act as a module in design) and in all these cases, the type of use should be different.
- Project Duration
- The project started in February 2020 and finished in July 2020 in Iran
- Operation Flow
- This design is an exercise in reviewing the use of materials and understanding their high capability in creating space.
- Team Members
- Mohammadreza kohzadi
- Image Credits
- Photographer: Deed studio
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