Himalaya Sheet Mask Packaging Design by Elephant Design and Himalaya Wellness is a highly esteemed winner of the very prestigious 2021 Silver A' Design Award in Packaging Design Competition Category.
SilverPackaging· 2021
Himalaya Sheet Mask Packaging Design
by Elephant Design and Himalaya Wellness
Client: Himalaya Wellness
Silver A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #117150The Design
About Himalaya Sheet Mask Packaging Design
Himalaya Sheet Mask is a packaging design for a face sheet mask in the personal care category. The system covers five variants and uses a bright color palette, a playful font and a central note to self. Illustrations present the natural ingredients of the product in a soft style. The sachet is printed in CMYK, white and four special Pantone colors. The logo and the image are finished with spot gloss varnish, while the remaining surface is matte. The design is intended to appeal to young buyers in global markets.
The Recognition
About the Silver A' Design Award
Himalaya Sheet Mask Packaging Design is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Himalaya Sheet Mask Packaging Design is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Himalaya Sheet Mask Packaging Design is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Natural Wellness and Personal Care Products
We combine ancient Ayurvedic wisdom with modern science to create herbal health and personal care products trusted by over 450,000 doctors. Our extensive portfolio spans pharmaceuticals, personal care, baby care, and wellness solutions, bringing natural ingredients and proven efficacy to families across 106 countries worldwide.
Explore CollectionBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
- Dimensions & Packaging
- The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm - Tags
- face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
- Production Technology
- The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
- Design Challenge
- Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
- Research
- The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:
a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention. - Inspiration
- Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
- Project Duration
- The project started in September 2019 and finished in December 2020, in Singapore & India.
- Operation Flow
- The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
- Team Members
- Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande
Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta - Image Credits
- All designs and images are created by Elephant Design.
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