Deep indigo and midnight blue dominate this striking digital interface composition, where atmospheric smoke-like gradients create an ethereal visual environment that draws the eye through carefully…

Wenyuan Chen's Inspiration Zippo New Website demonstrates sophisticated digital interface design through its dramatic chiaroscuro treatment, where the composition establishes a powerful central focal…

Deep violet gradients, spanning from rich purple in the upper register to intensely saturated ultramarine toward the compositional center, establish the chromatic foundation of Wenyuan Chen's…

A saturated deep violet to magenta gradient field establishes chromatic dominance across the entire picture plane, functioning as both atmospheric environment and structural substrate upon which all…

Chromatic drama saturates every pixel of this digital interface composition, where deep charcoal and obsidian blacks establish a commanding ground against which electric violets, magentas, and…

Inspiration Zippo New Website by WenYuan Chen and Ze Hao is a highly esteemed winner of the very prestigious 2021 Golden A' Design Award in Website and Web Design Competition Category.

GoldWeb· 2021

Inspiration Zippo New Website

by WenYuan Chen and Ze Hao

Client: Zippo

Golden A' Design Award Winner in Web Category

92,498

Verified Award Winner

Verify Award Status for #117306

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Inspiration Zippo New Website

Inspiration is a website created for the brand Zippo. The website presents the brand through a new visual identity and an interactive user interface. Dynamic images give the pages an experimental visual character. A black theme is applied across the layout to support a consistent viewing experience. The interaction design is built with progressive user interface technology to keep visitors engaged. The aim is to open a conversation with consumers and to express the culture of the brand in a current form.

The Recognition

About the Golden A' Design Award

Inspiration Zippo New Website is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Inspiration Zippo New Website is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Inspiration Zippo New Website creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.

Image Analysis

Color Temperature: CoolSymmetry: Both DirectionsBackground: No Clear Backdrop

Where to Get It

Premium Lifestyle Lighters and Outdoor Gear

We craft iconic windproof lighters and outdoor products that define personal style and adventure. Since 1932, our innovative designs blend American heritage with contemporary culture. Explore our collections spanning experimental design, gear, and lifestyle accessories that unleash imagination.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.

They used the new brand visual and edgy interaction UI to show brand experience
Dimensions & Packaging: UI UX technology and website construction
Tags: Z-era, Fashion
Production Technology: Using progressive UI technology to realize
Design Challenge: The team received a lot of database and found it hard to sort out
Research: To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance
Inspiration: ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
Project Duration: Shanghai 2020.11-2021.2
Operation Flow: To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
Patents: "Trademark (Year) Trademark Holder."
Team Members: Wenyuan Chen and Ze Hao
Image Credits: ZIPPO NO.347274