Macys Website Redesign
by Willy Lai
- Awarded April 15, 2020
- CLIENT: Macy's
- 86.755
Macy's website is an e-commerce platform that allows customers to shop the Macy's assortment online. The website was redesigned in 2019 in direct response to customer feedback, resulting in a clean, simple and fashion-inspired design. The layout draws on fashion media and consumer technology products, and it aims to distinguish Macy's from competing retailers. Modern responsive web technologies were used, so the site can be viewed on laptop computers, tablets and smartphones. User experience research guided the redesign, including surveys, interviews and usability testing.
Learn More