Id Fram Jewelry by Saedeh Sorouri is a highly esteemed winner of the very prestigious 2021 Bronze A' Design Award in Jewelry Design Competition Category.
BronzeJewelry· 2021
Id Fram Jewelry
Client: Saedeh Sorouri
Bronze A' Design Award Winner in Jewelry Category
Verified Award Winner
Verify Award Status for #117721The Design
About Id Fram Jewelry
ID Fram is a ring that can be customized by the wearer. The ring is made of 92.5 sterling silver through traditional silversmithing, including melting, rolling, sawing and soldering. Two frames are offered, one circular and one square, so the ring can be matched with different clothing. The wearer selects a frame and arranges gemstones in a chosen order. Temporary tattoos can also be used with the ring. The aim is to let each person take part in the design of personal jewelry and to reduce the time and cost of buying many separate pieces.
The Recognition
About the Bronze A' Design Award
Id Fram Jewelry is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Id Fram Jewelry is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Id Fram Jewelry splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This ring can match with any desired clothing; Creativity is not exclusive to specific people and anybody could design his/her jewelries independently.
- Production Technology
- Traditional silversmithing, which possesses special durability, was the making method of this work and the procedure took place in traditional silversmithing workshops. First 92.5 sterling silver was melted in furnace and after stages of rolling, sawing and soldering, has been made to this shape.
- Design Challenge
- The challenge was to design a decorative adornment in way that increase creativity and ideation, in addition to squandering avoidance. It was intended to make each user independent to be part of the design of his/her own jewelry and feel more creative and exclusive.
- Research
- Based on annual research, people spent a considerable amount of time on seeing, liking and purchasing manifold jewelries. People also value creativity notably and by using an artwork in which they themselves create, feel much more confident and exclusive.
- Inspiration
- The source of inspiration for this ring was the increment of creativity and variety in wearing jewelries and matching them with multifarious apparel, in which not only engage the user day by day and hence increase the creativity, but also gives the opportunity to create each desirable set with any clothing.
- Project Duration
- Design and ideation of this work was started near in end of 2019 in Tehran and the making process based on the traditional silver has ended in the same year.
- Operation Flow
- This work consists of two frames one circular and other squared. According to the user’s taste and choice of apparel, (s)he is able to opt its desired frame and then, with a pinch of creativity, decorates the gemstones in an arbitrary manner. Use of temporary tattoo regarding its limitation is also viable.
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