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Resplendent gold dominates the visual field in Esra Erciyes's Secret of Eternity Necklace and Brooch, where a sculptural pendant of extraordinary complexity commands attention against the understated…

Secret of Eternity Necklace and Brooch by Esra Erciyes is a highly esteemed winner of the very prestigious 2025 Platinum A' Design Award in Jewelry Design Competition Category.


PlatinumJewelry· 2025

Secret of Eternity Necklace and Brooch

by Esra Erciyes

Client: Esra Ercİyes

Platinum A' Design Award Winner in Jewelry Category

1,041,207

Verified Award Winner

Verify Award Status for #165548

Colors

The Design

About Secret of Eternity Necklace and Brooch

Inspired by the immortality cycle of the Turritopsis Dohrnii jellyfish, this jewelry begins at the radial artery, gracefully curving in a semicircular form, ending at the center of the neck. Featuring diamond reflections and LED lights, the design creates a magnificent display, continuously mimicking the jellyfish's elegant movements, creating a hypnotic illusion and transforming the piece into a work of art. Powered by a small battery and motor, the jewelry is planned to run on solar energy in the future, emphasizing sustainability while offering the privilege of wearing a work of art.

The Recognition

About the Platinum A' Design Award

Secret of Eternity Necklace and Brooch is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs. Platinum winners are marvels of creation, testaments to the limits of intellectual creativity, and demonstrate the unmatched professionalism and genius of their designers. These designs are expected to be the most renowned works that define the aesthetics of an era, contribute to the well-being of society, and push the boundaries of art, science, design, and technology. Secret of Eternity Necklace and Brooch exhibits a transcendent level of excellence and unequivocally makes the world a better place with its advantageous and worthwhile characteristics. Secret of Eternity Necklace and Brooch is a Platinum A' Design Award-winning work that triggers desires, inspires, excites, delights, and sparks great joy.

Where to Get It

Bespoke Kinetic Jewelry Design

We create extraordinary custom jewelry that transcends traditional design, blending art nouveau elegance with futuristic innovation. Our award-winning expertise transforms precious metals and stones into kinetic sculptures that tell your unique story.

Commission Design

Interviews

Design Interview

What is the main principle, idea and inspiration behind your design?

Secret of Eternity” was designed inspired by Turritopsis Dohrnii, the immortal jellyfish. This design, which expresses the infinite cycle of life, uses a continuous rotating form that reflects the jellyfish’s graceful movements.

LED lights were preferred to reflect the mesmerizing color transitions. These lights symbolically refer to a future where diamonds may no longer be found. Still, diamonds, which have an eternal life, were included in the design. Natural and technological elements were combined to create a design of the future.

It is planned that in the future, the motion and LED light energy will be powered by solar energy

What has been your main focus in designing this work? Especially what did you want to achieve?

In this design, I imagined creating the illusion of movement and finding a different path in jewelry. I wanted it to be more than just a piece of jewelry — I envisioned it as a work of art carried on the human body.

Additionally, I aimed to express the harmony between nature and humanity through this piece.

What are your future plans for this award winning design?

I truly believe that this design is a pioneering step that will inspire future jewelry creations. To me, a design is never just an ornament.It is a reflection of our perspective on the world, the way we express ourselves, and the energy we carry. With this piece, I wanted to explore how we can approach a piece of jewelry from an entirely new perspective. In the future, I plan to develop a full collection based on this concept and of course, it will be powered by nature itself: the sun.

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Grand Interview

Your innovative integration of LED lighting and mechanical movement in the Secret of Eternity Necklace and Brooch creates a mesmerizing parallel to the Turritopsis Dohrnii jellyfish's natural motion - could you elaborate on how this sophisticated mechanism evolved during your design process?

In the design of “The Secret of Infinity”, my aim was not merely to create a piece of jewelry, but to make visible the essence of life that constantly transforms and is reborn within itself. When I discovered the immortality cycle of the Turritopsis Dohrnii jellyfish, its graceful and rhythmic movements offered me a metaphor that expresses the continuity of life. To translate this movement into jewelry form, I combined light, mechanical systems, and the flow of form.During the design process, the light of the LED illumination was orchestrated to merge with the permeability of the metal, evoking the jellyfish’s inner glow. The mechanical system was synchronized with a breathing, pulsating rhythm, much like the contraction and relaxation of living tissue. Throughout the transition from drawing to prototype, I conducted numerous technical experiments; at each stage, I sought to capture both aesthetic balance and nature’s perfect cycle. As a result, what emerged was not merely a piece to be worn, but a living piece of jewelry that interacts with time itself.

The Secret of Eternity Necklace and Brooch uniquely transforms from a necklace to a brooch - what inspired you to incorporate this versatile functionality, and how does this dual-purpose design enhance the wearer's experience?

In this design, the transformable form was born from a desire to reflect the ever-changing nature of life itself. The foundation of “The Secret of Infinity” lies in the idea that nothing in nature is static — everything is in a constant state of transformation. The transition from necklace to brooch symbolizes this cycle, representing continuous renewal.At the same time, I wanted to offer the wearer a sense of freedom. The jewelry’s ability to shift form allows it to be redefined according to one’s mood, style, and moment. The brooch form creates a more direct connection with the human body; when worn near the heart, the mechanical movement mirrors the rhythm of the human heartbeat.Through this connection, the design not only reflects the life cycle of the jellyfish but also embodies the rhythm of human life and the unity between nature and humankind.By transforming nature into a wearable form, it allows it to live and move with the person who wears it. In this way, the jewelry becomes not merely an adornment, but a piece that breathes with its wearer — merging the human body with the living essence of nature.

Many manufacturers initially deemed the Secret of Eternity Necklace and Brooch impossible to produce - could you share the journey of overcoming these technical challenges and proving the feasibility of your innovative concept?

This design was born as a rebellion against the disbelief and fear of creativity that often exist in traditional jewelry making. My unconventional ideas were frequently dismissed, and The Secret of Infinity became my response — a statement proving that any idea can be realized when approached with enough vision and determination.Of course, the vision and belief of the craftsmen you work with are just as important as the idea itself. In this sense, I was truly fortunate. Sinan Bey and Recep Bey from Yön Jewelry wholeheartedly believed in my concept and supported me throughout the process. Thanks to their faith, what once seemed impossible became reality.The coexistence of LED light, mechanical movement, and a delicate form pushed far beyond the boundaries of conventional jewelry craftsmanship. Yet for me, this piece was not merely an aesthetic pursuit, but a process of redefining what “impossible” means.Throughout countless technical trials and prototype experiments, I persisted. Each failed attempt revealed a new way to make the system more efficient, lighter, and more harmonious. Designing a motorized mechanism on a jewelry scale, balancing the interaction between LED light and metal, and concealing the entire system beneath an elegant surface required patience and deep technical intuition.Ultimately, this journey taught me that design is not just an idea — it is a process built through faith and perseverance. In that sense, The Secret of Infinity became both a technical achievement and a manifesto of creation through belief.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Developed as the necklace of the future, this versatile piece of jewelry can be worn as both a necklace and a brooch. Unlike traditional necklaces, it rotates vertically in a 360 degree motion, reflecting the natural movement of marine life. It starts at the left carotid artery and wraps around the neck in a half-circle. The pendant can be detached and worn as a brooch. Powered by LED lighting and a battery, it is planned to operate on solar energy in the future.
Dimensions & Packaging
Necklace 141,22 X 53,10 X 260,69
Broosh 94,96 X 53,10 X 94,96
Tags
Secret of Eternity, Necklace, Brooch, mobile, futuristic, surrealism, art nouveau
Production Technology
The design was created using the Matrix program and cast in 18K gold. The ajour technique was applied to achieve lightweight components. The movement mechanism was constructed with a motor and gears, powered by a battery. LED lights were integrated into the design, and diamond stones were used.
Design Challenge
Synchronizing vertical movement was the biggest challenge. Integrating the motor and battery without compromising the aesthetics and reflecting the organic identity of a jellyfish in mechanical jewelry were difficult. Many prototypes resolved the issues. Initially, I aimed for solar power, but due to technological limitations in jewelry, it runs on a battery. Manufacturers and designers commented that my idea was impossible to produce.
Research
The Turritopsis Dohrnii jellyfish, known for its biological mechanism of regeneration, has the ability to transform its cells back to their original state, reversing its aging process. This remarkable capability links it to human biological processes such as aging, cell regeneration, and even biotechnology research. By integrating the concept of "infinite cycles" in design, it opens the door for both artistic and practical applications in various fields
Inspiration
This jewelry piece is inspired by the infinite life cycle of Turritopsis Dohrnii, a species of jellyfish capable of reverting from the adult medusa stage to the polyp stage, making it biologically immortal. The rotating curves symbolize infinite life, while the LED lights represent energy and purity. The necklace gracefully wraps around the neck in a semi-circle, ending at the jugular to highlight the source of life. Designed to function both as a necklace and a brooch, it is a functional work of art that symbolizes the endless cycle of life.
Project Duration
This design project started in September 2022 in Istanbul and was completed in September 2023. On October 7, 2023, it received an award at the 13th edition of the Next Horizon themed jewelry design competition organized by the Jewelry Exporters Association. The design was exhibited at the IJS Istanbul Jewelry Show from October 01,07 2023, and was also displayed at Yon Kuyumculuk, the jewelry company that produced the design. Additionally, it continues to be exhibited at the Jewelry Exporters Association.
Operation Flow
This design was created using the Matrix 3D Program and crafted with ajour technique for lightness in 18K gold. Additional gears were added to the vertical motor system for horizontal motion. Infinity curves were optimized, and a lightweight motor and battery power the jellyfish's movement and light. With a removable pin and easy lock system, it can transform into a brooch. The mechanical structure turns into an organic form through visual illusion.
Image Credits
Main image #1, Jewelry Designer Esra Erciyes/ 2022
Jewelry Production Team Sinan Yon, Recep Ustbas, Esra Erciyes /Jewelry Company Owner Sinan Yon ,Yon Jewelry Company 2022
Photographer/ Company Truva Visual Arts, Art Director /Cüneyt Aslan,Edited / Aysenur Sentürk, Secret Of Eternity, 2023

Optional Image #1,Jewelry Designer, Concept Creator / Esra Erciyes ,Photographer/ Photographer/ Company Truva Visual Arts, Art Director /Cüneyt Aslan, Secret Of Eternity 2023

Optional Image #2, Jewelry Designer / Esra Erciyes , Photographer/ Company Truva Visual Arts, Art Director /Cüneyt Aslan,Edited / Aysenur Sentürk,Secret Of Eternity 2023

Optional Image #3 Jewelry Designer Esra Erciyes/ Photographer/ Company Truva Visual Arts, Art Director /Cüneyt Aslan,Edited / Aysenur Sentürk, Secret Of Eternity 2023

Optional Image #4 Jewelry Designer, / Esra Erciyes ,Photographer/ Company Truva Visual Arts, Art Director /Cüneyt Aslan, Edited / Ayşenur Şentürk ,Secret Of Eternity 2023

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