Wen Shan Hai Moutai Experience Center by Xiang Wang is a highly esteemed winner of the very prestigious 2025 Platinum A' Design Award in Interior Space and Exhibition Design Competition Category.
PlatinumInterior· 2025
Wen Shan Hai Moutai Experience Center
by Xiang Wang
Client: Tang Design
Platinum A' Design Award Winner in Interior Category
Verified Award Winner
Verify Award Status for #164834The Design
About Wen Shan Hai Moutai Experience Center
Wen Shan Hai is a brand experience center for Moutai liquor, located in Chongqing, China. The interior supports tastings, private banquets and club gatherings. A courtyard-style layout places a square atrium at the center, enclosed by corridors that lead to themed private rooms. Display cabinets and tasting areas follow a meandering route through the main hall. Bronze surfaces, cabinets of metal and glass and a mirrored ceiling define the material palette. The design links traditional Eastern architecture with a modern framework.
The Recognition
About the Platinum A' Design Award
Wen Shan Hai Moutai Experience Center is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs. Platinum winners are marvels of creation, testaments to the limits of intellectual creativity, and demonstrate the unmatched professionalism and genius of their designers. These designs are expected to be the most renowned works that define the aesthetics of an era, contribute to the well-being of society, and push the boundaries of art, science, design, and technology. Wen Shan Hai Moutai Experience Center exhibits a transcendent level of excellence and unequivocally makes the world a better place with its advantageous and worthwhile characteristics. Wen Shan Hai Moutai Experience Center is a Platinum A' Design Award-winning work that triggers desires, inspires, excites, delights, and sparks great joy.
Where to Get It
Premium Restaurant and Hospitality Interior Design
We specialize in transforming restaurant and catering spaces through strategic design that enhances brand value. Our award-winning approach reinterprets cultural elements to create immersive hospitality environments. From intimate dining rooms to grand experience centers, we deliver complete interior design and soft decoration solutions.
Request QuoteBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wen Shan Hai: Moutai Heritage Experience Centeroffers diverse luxury experiencesincludingwine tastings, private banquets, and exclusive clubs, intertwining thehuman touch of the mountaincityChongqingwith the brand cultureofMoutai. Theinterpretations of Eastern aestheticsexplore the transcendence and intersection of region, time, and culture.This space serves as a cultural beacon, translating the city's identity into an engaging design that evokes vivid memories.
- Dimensions & Packaging
- The designer artfully intertwines the joy of liquortasting with the richness of tea culture in this understated, timeless space, inviting guests to raise a glass and savor a fragrance that lingers on. The atrium, enclosed by corridors, forms a regular square structure that creates an inviting open courtyard. Theroof tiles,overhangingeaves, and brackets reflect the rhythmicconnectionof traditional architecture and Eastern art.
- Tags
- Moutai, Experience Center, Display, Interior Deisign, Tang Design
- Production Technology
- The hall layout features display cabinets and tasting areas arranged along a meandering route, creating a journey that feels both distinct and interconnected, unfolding layer by layer. The ancient bronze surfaces establish a simple yet textured framework, conveying the historical significance of Moutai. The combination of metal and glass in the treasure display cabinets softens the coldness of transparency, harmoniously integrating with the overall ambiance.
- Design Challenge
- The design features a courtyard-style layout, employing framing and end-scene inspired by Eastern aesthetics. Each corner invites exploration of a unique landscape, while themed private banquet rooms are thoughtfully arranged along the corridor, embracing the atrium. Each room reflects distinct regional and cultural elements, immersing diners in the essence of Eastern life and offering a spiritual retreat into seclusion.
- Research
- This ethereal space, rich in Eastern aesthetics, embodies the essence of mountains and waters, crafting a serene collection point that celebrates the timeless allure of Moutai. Chongqing’s iconic elements like Chaotianmen, the Yangtze River Cableway, and Jiefangbei are intricately woven into a melodious historical narrative, merging painting and artistic concept to evoke nostalgia for the old city. The mirrored ceiling enhances the space with a symmetrical parallel effect, expanding the visual experience and depth.
- Inspiration
- Inspired by the brand essence of Moutai, the experience center’s spacious dome invites visitors toenjoyin the ceremonial experience of the national liquor. Soft, elegant lighting creates an interplay of lines and forms, constructing a modernist framework that connects ancient traditions with contemporary design.
- Project Duration
- The project was designed and completed in August, 2024 in Chongqing, China.
- Operation Flow
- The reception area of the front hall seamlesslyextendsthe Moutai theme, featuring an open backdrop adorned with green mountain wall fabric that beautifully complements the emerald stone-patterned front desk. This design evokes the soothing sounds of silk and bamboo, inviting guests to express their emotions freely.
- Team Members
- Chief designer: Xiang Wang
- Image Credits
- HANMOVISION
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
