Giesinger Beerhalle Event Location by Guel Koc Janssen is a highly esteemed winner of the very prestigious 2021 Silver A' Design Award in Interior Space and Exhibition Design Competition Category.
SilverInterior· 2021
Giesinger Beerhalle Event Location
Client: Gul Koc Gmbh
Silver A' Design Award Winner in Interior Category
Verified Award Winner
Verify Award Status for #118896The Design
About Giesinger Beerhalle Event Location
Giesinger Beerhalle is a beer hall and event space in Munich, Germany. The main hall covers 180 square meters, has a ceiling height of 4.5 meters and seats 160 people. A network of copper pipes runs from the lobby walls to a grid on the main hall ceiling and recalls the brewing process. Panoramic windows connect guests to the brewery. Recycled bricks clad the bar wall, and recycled beer bottles are lit in the lobby. A yellow shipping container, furnished as a lounge, offers privacy from the main hall.
The Recognition
About the Silver A' Design Award
Giesinger Beerhalle Event Location is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Giesinger Beerhalle Event Location is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Giesinger Beerhalle Event Location is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Interior Design for Retail and Hospitality Spaces
We transform commercial spaces into compelling brand experiences. Our Munich-based studio specializes in retail, hospitality, and exhibition design, delivering comprehensive solutions from concept to completion. With proven expertise in creating industrial-chic environments and brand-focused interiors, we help businesses connect with their audiences through thoughtful, impactful design.
Discuss Your ProjectInterviews
Design Interview
What is the main principle, idea and inspiration behind your design?
Inspired by the motto, Think Global, Drink Local, the interior design concept reflects the Giesinger brand in its true industrial essence. Raw elements exposes the brewing process. Reminiscent of the Heillig Geist Kirche in Giesing, the interior walls are clad with concrete and brick. Giesinger CI colors green, yellow, and dark blue complement the rustic finishes.
What has been your main focus in designing this work? Especially what did you want to achieve?
Our main focus was on creating a multi-functional space that was comfortable and efficient.
How long did it take you to design this particular concept?
The design work started in December 2019, and the construction was completed in September 2020.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The guests are guided from the entrance to the main hall by an extravagant pipe artwork. Rough-cut, solid wood tables and beer banks are arranged to create a warm, relaxed atmosphere. Panoramic windows enable the users to connect to the the brewery. A custom-made shipping container is the focal point of the pub and interrupts the space with its striking yellow color. Installed on-site and furnished with crates and a Giesinger green sofa, it acts as a lounge, providing privacy from the main hall.
- Dimensions & Packaging
- The main hall is 180 square meters with a ceiling height of 4.5M.
- Tags
- Interior, industrial style, brewery, bar
- Production Technology
- The network of copper pipes is a central feature and abstractly resembles the brewing process and activity. Starting from the walls of the double height lobby, they flow into the restroom walls and culminate as a grid on the main hall ceiling. Above which is a steel blue acoustic baffle to enhance the music quality. Recycled Giesinger beer bottles are used in the lobby outside of the main hall and inserted with lights to illuminate the G shape. Recycled bricks are cladded on the bar display wall and were locally sourced to reduce the projects carbon footprint.
- Design Challenge
- It was important to balance the industrial style and open space by creating a sense of coziness.
- Research
- Research Type: beer hall design.
Research Goal: To create an industrial-style bar with a panoramic window that enables the user to visually connect to the tall, double-height brewing tanks that are inscribed with graffiti artwork; to provide a unique ambiance in which to appreciate Giesinger beer and accommodate three different scenarios as per the design brief. - Inspiration
- Inspired by the motto, Think Global, Drink Local, the interior design concept reflects the Giesinger brand in its true industrial essence. Raw elements exposes the brewing process. Reminiscent of the Heillig Geist Kirche in Giesing, the interior walls are cladded with concrete and brick. Giesinger CI colours green, yellow, and dark blue complement the rustic finishes.
- Project Duration
- The design work started in December 2019, and the construction was completed in September 2020 in Munich, Germany.
- Operation Flow
- The bar is now the brands representation, from hosting guided tours to events. It includes an office space and a beer hall. A green elevator connects the hall to the storage area and entertains the guests with old beer moving theatrics. The multi-functional pub seats 160 people and can also host corporate events and private parties.
- Patents
- Giesinger Biermanufaktur & Spez. BraugesellschaftmbH
Branda works - Team Members
- Gül Koc-Janssen
Shehroze Yusuf Khan
Vasudha Jindal - Image Credits
- Roman Job, Studio für Fotodesign- Munich, Germany
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