Pepsi Culture Can Series Beverage
by PepsiCo Design & Innovation
- Awarded April 15, 2021
- CLIENT: PepsiCo Design & Innovation
- 10.012
Think globally. Act locally. That is the mantra for the Pepsi Culture Can Series. This limited-edition packaging initiative realized unique, hyperlocal designs for markets all across the globe. This series was activated in over 10 countries and expressed through more than 40 unique designs. Our identity, pride, and sense of community were stronger than ever in 2019. The Pepsi Culture Can Series is a global platform designed around those things that bind us together.
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