Pepsi Culture Can Series Beverage by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Golden A' Design Award in Packaging Design Competition Category.
GoldPackaging· 2021
Pepsi Culture Can Series Beverage
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Golden A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #118919The Design
About Pepsi Culture Can Series Beverage
The Pepsi Culture Can Series is a limited-edition packaging program for beverage cans. The series applies hyperlocal designs to cans sold in markets around the world. More than 40 unique designs were created, and the series was activated in over 10 countries. Each design draws on local culture, including symbols, food, images, music and architecture. The guiding idea is to think globally and act locally. The Pepsi Culture Can Series celebrates the spirit, culture and community of local markets.
The Recognition
About the Golden A' Design Award
Pepsi Culture Can Series Beverage is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Pepsi Culture Can Series Beverage is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Pepsi Culture Can Series Beverage creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Award-Winning Pepsi Products and Limited Editions
We create culturally-inspired beverage experiences that celebrate local communities worldwide. Our limited edition designs transform everyday refreshment into cultural expression, connecting people through shared symbols, art, and traditions that matter most to them.
Discover NowBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Think globally. Act locally. That is the mantra for the Pepsi Culture Can Series. This limited-edition packaging initiative realized unique, hyperlocal designs for markets all across the globe. This series was activated in over 10 countries and expressed through more than 40 unique designs.
- Tags
- Packaging, Beverage
- Inspiration
- Our identity, pride, and sense of community were stronger than ever in 2019. The Pepsi Culture Can Series is a global platform designed around those things that bind us together. The symbols. The food. The images. The music. The architecture. All the stuff of culture we turn to for hope and joy. This global series celebrates the spirit, the culture and the community of our local markets.
- Team Members
- PepsiCo Design & Innovation
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