Moose Piss Beer by Bruno Cintra is a highly esteemed winner of the very prestigious 2021 Golden A' Design Award in Movie, Video and Animation Design Competition Category.
GoldMovie· 2021
Moose Piss Beer
by Bruno Cintra
Client: Hermoso Compadre
Golden A' Design Award Winner in Movie Category
Verified Award Winner
Verify Award Status for #119093The Design
About Moose Piss Beer
Moose Piss is a promotional animation created as the main part of a beer launch campaign. The animation is 40 seconds long, runs at 12 frames per second and is produced in 4K resolution. Manual drawing was combined with illustration and digital painting, and graphic software was used for composition and sound editing. An irreverent and humorous style was selected to match the character of the beer brand. Natural elements were restyled to build a surreal world. The animation is intended for online video and social media platforms.
The Recognition
About the Golden A' Design Award
Moose Piss Beer is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Moose Piss Beer is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Moose Piss Beer creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Creative Animation and Motion Design Services
We bring brands to life through engaging animated content that combines playful storytelling with modern illustration techniques. With two decades of experience and recognition at A' Design Awards, we craft memorable motion graphics that capture your unique brand personality and connect with audiences.
Discuss Your ProjectBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project was created to be the main part of the beer launch campaign.
I used manual drawing techniques, combined with illustration and digital painting. In addition, 3 software were used to assist in the composition. - Dimensions & Packaging
- A digital animation, meant to run on YouTube, Vimeo, Facebook and Instagram. It is 40 seconds long, with a frame rate of 12 frames/second. The resolution is 4k.
- Tags
- Beer, Animation, Illustration, design, modern.
- Production Technology
- Manual draw and graphic software like Photoshop, After Affects and Audition.
- Design Challenge
- Choose a style that matches the product's proposal.
- Research
- I researched how the target audience would react to an animation like this, turning points and impact for the brand. As insights, I realized that the public likes to try products with bold communication, which reinforced the desired concept.
- Inspiration
- I looked for an irreverent style that matched the beer brand. A modern and humorous illustration, to make a perfect combination with beer. In addition, I was also inspired by natural elements, and restyled them to create a "surreal world" for the animation.
- Project Duration
- 2 months.
- Operation Flow
- it is supposed to run on several players, and you can find the key points in seconds 04 ', 10', 20 ', 26' and 30'.
- Patents
- No patents.
- Team Members
- Bruno Cintra
- Image Credits
- No copyrights.
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