WoodBergs Nature by Patrizia Dottori is a highly esteemed winner of the very prestigious 2021 A' Design Award in Photography and Photo Manipulation Design Competition Category.
IronPhotography· 2021
WoodBergs Nature
Client: *PatIsHere
A' Design Award Winner in Photography Category
Verified Award Winner
Verify Award Status for #119131The Design
About WoodBergs Nature
These images represent details of sections of trees felled to be transformed into something else. The use of negative inversion and direct printing on aluminum enhance the colors and the concept of destruction of our planet. The artist is inspired by artistic photography and environmental rights, transforming details of nature and flora: photographic technique and rights merge into surreal images to lead the viewer to reflect on what can be done to safeguard the planet. A better world is possible, it also depends on you.
The Recognition
About the A' Design Award
WoodBergs Nature is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. WoodBergs Nature is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. WoodBergs Nature is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Interviews
Grand Interview
Your innovative approach to environmental photography in WoodBergs Nature, particularly the negative inversion technique, creates a powerful visual statement - could you elaborate on how this artistic choice amplifies your message about environmental preservation?
WoodBerg was one of the final projects in a series focused on the environment, all encompassed within the broader concept of Mother&Land. The inversion of colors carries a profound message—a passage from life to death. Awareness of the possible end of Planet Earth can only urge us to do more to prevent it, each in our own way. For me, this is expressed through photography.
The direct printing on aluminum in WoodBergs Nature produces striking visual effects - what inspired you to choose this specific medium, and how does it enhance the narrative of environmental destruction you are conveying?
Every exhibition requires its own unique setup. In the case of WoodBerg, wood—which is naturally warm—becomes cold through color inversion. To enhance this effect, I considered glossy paper, aluminum, and E6 photographic paper. The latter, however, proved too cold and too dark for some images, so I opted for direct printing on aluminum. The colors appear softer, and the tonalities are clearer, emphasizing the concept of forest destruction while marking a very specific moment.
WoodBergs Nature captures a poignant moment of trees prepared for transformation - how did discovering this scene in the carpentry influence your artistic vision and the broader environmental message of your work?
The WoodBergs project was born in a woodworking shop: seeing so many felled trees moved me deeply to create something about destruction and transformation. The use of color inversion from positive to negative—already employed in my environmental projects starting with FireBerg—made my task easier, as I was already familiar with an effective visual language. Later, I “rediscovered” many other images I had taken on the subject, as if I only needed to bring them together. It is clear that in my photography, the desire to convey environmental concern has always been strong.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is one of the seven works on the elements of nature, flora, printed in negative directly on aluminum. In these images, which belong to the Winter series, are trees cut and ready to be distributed and transformed.
The use of surreal expression through negative inversion is a technique that the artist began to use in 2008 to reinforce the concept he wants to express: increasing the level of awareness on the consequences of our actions on the environmental issue. - Dimensions & Packaging
- All the pictures are printed in negative directed on aluminium.
900 mm x 650 mm (orizontal pictures), 0,5 mm depth. - Tags
- nature, wood, trees, flowers, leaves, environment, planet, photography, photo, artistic-photos
- Production Technology
- She tooks the pictures in this case with her smartphone Samsung S7edge, raw method, as because she realized that she went in a carpentry where she found all the trees cut down and ready to be transformed into something else. It was a unique moment.
Than she inverted the pictures with Adobe Photoshop, as she did with the other pictures of the project, and she put them in the Series Winter.
Finally she printed them directly on aluminum to enhance the colors. - Design Challenge
- Her thoughts on environmental issues and her surrealistic taste have pushed her into expressive research, through photography, to express her point of view with an artistic eye both for the technique (photographic inversion) and for the realization.
The difficulty in photography and in this project lies in capturing the viewer's attention through a beautiful and mysterious image. The increased visibility increases the possibility of understanding that all mankind must safeguard nature and the planet before it is too late. - Research
- It is a type of photographic research on nature, flora, in details and in panoramas, which aims to awaken the conscience on the environmental problem, using above all the professional camera (Nikon) but also the mobile phone on some occasions, like this one. In showing the photos during the exhibitions she was able to listen to the sensations and emotions that the images created in the impact with the visitors and to understand if the right questions were asked to interpret her goal.
- Inspiration
- Photography and politics are two fundamental elements in her life. When she started the environmental rights project, in order to sensitize people to safeguard nature, she took into consideration the four fundamental elements. But later she had the need to interpret Flora and for this reason she examined the oriental philosophy which is based on the five fundamental elements, therefore including wood, which becomes her Flora, represented in negative.
- Project Duration
- The WoodBergs project started in November 2012 in New Canaan in Conecticut and last presented in April 2015 in Rome. These photos from the Winter Series in particular were never presented in public because they were taken later, in 2017.
- Operation Flow
- Photos do not transform themselves but they could transform the mind of the viewer because he sees different colors from reality and asks himself questions.
- Image Credits
- Image #No 1: patrizia dottori, WB_S4_Wood_09, 2017
Optional Image #No 1: patrizia dottori, WB_S4_Wood_01, 2017
Optional Image #No 2: patrizia dottori, WB_S4_Wood_03, 2017
Optional Image #No 3: patrizia dottori, WB_S4_Wood_05, 2017
Optional Image #No 4: patrizia dottori, WB_S4_Wood_10, 2017
Video Credit: patrizia dottori, 2014
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