Ston Aroma Inhaler by Eisuke Tachikawa is a highly esteemed winner of the very prestigious 2021 Silver A' Design Award in Digital and Electronic Device Design Competition Category.
SilverConsumer Electronics· 2021
Ston Aroma Inhaler
Client: Nosigner
Silver A' Design Award Winner in Consumer Electronics Category
Verified Award Winner
Verify Award Status for #119435The Design
About Ston Aroma Inhaler
Ston provides you a healthy and mindful break, as an alternative to smoking and drinking. Nosigner named the device Breather, as a reference to the unique mindful experience it provides. Although the structure is similar to an electronic cigarette, by adjusting the flow of air as well as other factors, you can experience something closer to a deep breath. This is the tool to change a harmful break with smoking cigarettes into a healthy one for mentally and physically.
The Recognition
About the Silver A' Design Award
Ston Aroma Inhaler is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Ston Aroma Inhaler is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Ston Aroma Inhaler is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
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Grand Interview
Your innovative approach to the Ston Aroma Inhaler as a mindful alternative to smoking breaks has garnered significant attention - could you elaborate on how this vision evolved from initial concept to award-winning design?
Ston began not with the idea of a product, but with a question about why people take breaks at all. We noticed that a cigarette break, a coffee break, even a long sigh, all share one hidden gesture: a deliberate pause and a deep breath. The harmful part was never the pause itself, but what people reached for to justify it. Our vision was to give that universal moment a healthier object. We described the underlying experience as "updating the deep breath," and built an entirely new product category around it, which we named BREATHER. From there, every decision — the stone-like form, the rhythm of light, the tuned airflow — became an attempt to make a single deep breath feel intentional and restorative rather than incidental. Reaching the Silver A' Design Award confirmed that this quiet, behavioural reframing of an everyday ritual resonated with people far beyond its origin.
The Ston Aroma Inhaler's unique metal-squeezing production technique creates a seamless aluminum enclosure - what inspired this challenging manufacturing choice, and how does it enhance both the aesthetic and functional aspects of the device?
We wanted Ston to feel less like an electronic gadget and more like a stone you might pick up beside a river, so the body could not look manufactured. A seamless aluminium enclosure, formed by squeezing the metal into a single closed shell, let us remove the visible seams, screws and parting lines that normally reveal a device. The result is a continuous, cool, weighted surface that invites the hand to hold and turn it, the way one instinctively handles a smooth pebble. Technically this was demanding, because forming a fully enclosed organic aluminium volume resists the flat, panelled geometries that metalworking usually prefers. We accepted that difficulty deliberately: the integrity of the form is what allows Ston to read as a calm natural object rather than a tool, and that perception is essential to the rest and mindfulness the device is meant to encourage.
How does the Ston Aroma Inhaler's carefully calibrated airflow system differ from traditional electronic cigarettes to create what you describe as a "deep breath" experience rather than a smoking sensation?
Conventional electronic cigarettes are engineered to imitate smoking: they reward a short, sharp draw with dense, visible vapour and a throat sensation. We tuned Ston in the opposite direction. By calibrating the air channel and the resistance of the draw, we encourage a slow, long, diaphragmatic inhalation — the kind of breath a person takes when they consciously try to relax. The vapour is intentionally subtle, because the value is not the cloud but the act of breathing itself. In effect, the device guides the body into the mechanics of a genuine deep breath, and then lets the user simply notice how that feels. This is why we describe the experience as closer to a deep breath than to smoking: the gesture, not the substance, is doing the therapeutic work, and the design's role is to make that gesture easy, natural and pleasant to repeat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- “ston” provides you a healthy and mindful break, as an alternative to smoking and drinking.
We named the device BREATHER, as a reference to the unique mindful experience it provides. Although the structure is similar to an electronic cigarette, by adjusting the flow of air as well as other factors, you can experience something closer to a deep breath. This is the tool to change a harmful break with smoking cigarettes into a healthy one for mentally and physically. - Production Technology
- We took so much time for the appearance of the product. “ston” is a stone-shaped, organically curved, stone-moulded device made of a one-piece aluminium enclosure thanks to a technique called metal squeezing. It is a unique and difficult technique that allows the aluminium to be squeezed to expand inward beyond 180 degrees, with no parting lines. This is all thanks to the high-level production control technology that Japan has developed.
- Inspiration
- "ston" is a healthy inhalation device that allows you to inhale caffeine and GABA. The lighting pattern also helps regulate the rhythm of the breath. Similar to meditation in Zen or yoga, it helps the mind find balance and be calm, peacefully breathing in and out. Smoking is not only harmful to your body but also bad for the environment since you would have cigarette butts after you smoked it. “ston” offers a special experience that can never be had with a cigarette break.
- Team Members
- Art Direction: NOSIGNER (Eisuke Tachikawa)
Graphic Design: NOSIGNER (Eisuke Tachikawa, Tomoro Hanzawa)
Product Design: NOSIGNER (Eisuke Tachikawa, Daichi Komatsu)
Client: BREATHER Co., Ltd. - Image Credits
- Product Photograph: CCDN (Yuichi Hisatsugu)
Brand Image Photograph: BREATHER Co., Ltd.
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