Yamamotoyama Rebranded Tea Package by Eisuke Tachikawa is a highly esteemed winner of the very prestigious 2021 Platinum A' Design Award in Packaging Design Competition Category.
PlatinumPackaging· 2021
Yamamotoyama Rebranded Tea Package
Client: Nosigner
Platinum A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #119471The Design
About Yamamotoyama Rebranded Tea Package
Yamamotoyama is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today. With the concept of Return to the origin of Edo, Nosigner have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, Nosigner referred to the traditional colors and structure of the scrolls with Yamamotoyama's original small crests and the calligraphy style of Edo.
The Recognition
About the Platinum A' Design Award
Yamamotoyama Rebranded Tea Package is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs. Platinum winners are marvels of creation, testaments to the limits of intellectual creativity, and demonstrate the unmatched professionalism and genius of their designers. These designs are expected to be the most renowned works that define the aesthetics of an era, contribute to the well-being of society, and push the boundaries of art, science, design, and technology. Yamamotoyama Rebranded Tea Package exhibits a transcendent level of excellence and unequivocally makes the world a better place with its advantageous and worthwhile characteristics. Yamamotoyama Rebranded Tea Package is a Platinum A' Design Award-winning work that triggers desires, inspires, excites, delights, and sparks great joy.
Where to Get It
Strategic Design for Social Innovation
We transform complex social challenges into innovative design solutions. Our award-winning multidisciplinary approach combines strategic thinking with creative excellence to deliver meaningful impact across branding, product, and environmental design.
Discuss Your ProjectBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "YAMAMOTOYAMA" is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today.
With the concept of "Return to the origin of Edo", we have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, we referred to the traditional colours and structure of the scrolls with YAMAMOTOYAMA’s original small crests and the calligraphy style of Edo. - Inspiration
- To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future.
- Team Members
- Art Direction: NOSIGNER (Eisuke Tachikawa)
Graphic Design: NOSIGNER (Eisuke Tachikawa, Ryota Mizusako)
Client: YAMAMOTOYAMA Co.,Ltd. - Image Credits
- Photography: Sato Kunihiko
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