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Wa Lana Waqfa Brand Political Tv Show by Rami Yaser Hosni

Wa Lana Waqfa Brand Political Tv Show by Rami Yaser Hosni is a highly esteemed winner of the very prestigious 2021 A' Design Award in Advertising, Marketing and Communication Design Competition Category.


IronAdvertising· 2021

Wa Lana Waqfa Brand Political Tv Show

by Rami Yaser Hosni

Client: TRT Arabi TV channel

A' Design Award Winner in Advertising Category

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Verified Award Winner

Verify Award Status for #119930

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The Design

About Wa Lana Waqfa Brand Political Tv Show

Wa Lana Waqfa (let us pause) is a daily political show that focuses on current affairs news. It shed the light on a news event and analyze it in depth. The design team did a full rebrand (opener, studio, in-show graphics, promo..) to really reflect the concept of the show, which revolves around “highlighting” and “stopping” at a certain subject. The first letter in the show’s name shed a light into the first letter of the second word, to convey the message of highlighting and exploring. The extended line at the end of the second word, represents a pause (the name of the show).

The Recognition

About the A' Design Award

Wa Lana Waqfa Brand Political Tv Show is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Wa Lana Waqfa Brand Political Tv Show is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Wa Lana Waqfa Brand Political Tv Show is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Wa Lana Waqfa (let us pause) is a daily political show that focuses on a current affair topic of the news and expands on it. It shed the light on that event and analyze it in depth. The design team did a full rebrand of the entire show (opener, studio, in-show graphics, promo..)
Tags
broadcast program, political, current affairs, news, arabic, design, brand, opener
Design Challenge
To build a strong brand that can be easily updated on a daily basis (based on the content of today’s episode), we have created a system where the visuals can be updated easily (in 30 minuets), yet maintaining the brand essence.
Inspiration
The concept of the brand revolves around the “highlighting” part, where the first letter shed a light into the first letter of the second word, to convey the message of highlighting and exploring. The extended line at the end of the second word, represents the pause.

The package includes the studio (videowall), full frame designs, sting, wipe, opener, and closer. The opener ends without revealing the name of the show in it, instead the name appears in the wall inside the studio (that makes it continues and part of the show).
Our main shapes are all revolved around the spot light (diagonal shapes).
Project Duration
The project started in December 2020, and was on air January 2021 (in Istanbul, Turkey)
Team Members
Art Director: Rami Yaser Hosni
Designer: Soheib Larabi
Designer: Ali Alabachee
Opener: M. Ali Ozturk

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