Iron Interior Space and Exhibition Design · 2021
World of Rabbit Sample Room
by Ke Rong
- A' Design Award 2021 Iron Winner in Interior Space and Exhibition Design
- Awarded April 15, 2021
- CLIENT: Beijing Jinghe International Decoration Design Co., Ltd
- Estimated Number of Design Views: 7,861
- Verification code 8A82B6F11B · Verify this award
About World of Rabbit Sample Room
World of Rabbit is a model home interior located in a property sales office in Shapingba District, Chongqing. The space covers 70 square meters and follows a fairy tale theme built around a rabbit family. Bold colours and playful forms appear in each corner, and soft dolls represent the forest friends of the imagined owner. Several materials with a terrazzo texture are used to meet different design and functional needs. Plush fabric covers the bedroom feature wall to create a dreamlike mood. Most substrates are treated against damp and mould, because the local climate is humid and rainy.
Press Kit
- Unique Properties
- The colour of this case is bold, modelling also is full of tong qu, blend in fairy tale story as main line in the plan, as if every corner has the life trace of rabbit family. Various dolls in the room are used to simulate the owner's forest friends.
- Dimensions & Packaging
- The design area of the model room is 70 square meters, located in the sales office of the real estate project, which belongs to the different model room.
The model house is located in Shapingba District, Chongqing. The climate is humid, rainy, cloudy and frosty all year round. In order to avoid the influence of moisture on the design, most of the substrate is anticorrosive, mildew resistant treatment. - Tags
- Model room, modern, interior, living space, rabbit, dream
- Production Technology
- In this project, many different materials with terrazzo texture were selected, and their different material properties meet different design and functional requirements.
Bedroom setting wall used clothes or the plush material that often appears on the bed, built the dreamy atmosphere of the bedroom. - Design Challenge
- There are three main design difficulties in this design: one is the boundary between fairy tale and reality in our design direction, how to use the image of rabbit to simulate human life and arouse the resonance of the audience; Second, the same texture of different specifications of different performance of the material selection. Third, there are a lot of special-shaped surface modeling in space.
- Project Duration
- The project, built in Shapingba District of Chongqing, was completed in December 2020.
- Operation Flow
- After we received the task, we immediately went to the field trip to observe the geographical landform and cultural environment of the region. Then the design elements are combed to construct the conceptual scheme design. After the concept construction is complete, the design will be deepened and the design details will be dealt with. After the completion of the overall scheme, the construction will be carried out.
- Research
- In the design process, ordinary people's understanding of family is collected and integrated into our whole design concept. We use SU to build a model for simulation and verification, and finally arouse viewers' yearning for childlike innocence. In the whole design is not separated from life, more not separated from its commercial objectives, the use of design techniques, reflect the advantages of the house model and its commercial competitiveness.
- Inspiration
- The busy life of adults gradually lost the innocence of childhood.
The project was inspired by a public service announcement. In the ads, people of different races and professions stand in front of a mirror, reflecting their childhood selves. They danced in front of the mirror, doing strange things and laughing happily.
Designers will imagine themselves as a little rabbit, with great ideals, love its mother and father, and a lot of friends and family. Everything is so beautiful. - Image Credits
- Photographer, Wang Xuelong, Far View Architectural Photography Studio, 2020