Press Release
World of Rabbit Sample Room by Ke Rong Wins the A' Design Award in Interior Space and Exhibition Design
Ke Rong honored for interior space and exhibition design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ World of Rabbit Sample Room by Ke Rong, designed for Beijing Jinghe International Decoration Design Co., Ltd, has been granted the A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About World of Rabbit Sample Room
World of Rabbit is a model home interior located in a property sales office in Shapingba District, Chongqing. The space covers 70 square meters and follows a fairy tale theme built around a rabbit family. Bold colours and playful forms appear in each corner, and soft dolls represent the forest friends of the imagined owner. Several materials with a terrazzo texture are used to meet different design and functional needs. Plush fabric covers the bedroom feature wall to create a dreamlike mood. Most substrates are treated against damp and mould, because the local climate is humid and rainy.
About Ke Rong
Rong Ke, engaged in interior design work for 14 years, senior interior designer, the current Beijing Jinghe International Decoration Design Co., Ltd. Design Director. He has been awarded as one of the top ten outstanding designers in Beijing, one of the top ten most innovative design figures in 2011, and one of the most influential designers in 2012. Representative works include: Beijing Evergrande Huafu, Shenyang Poly Yunxi, Beijing Urban Construction Courtyard, Beijing Yanxi Huafu, Hefei Chunjiang Mingyue, Yinchuan Zhixin Furong City, Guang 'an Ziyuntai, Chongqing Jinke Art Academy His achievement is benefited from his unique interpretation of space.
Award Record
This recognition makes Ke Rong a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/120258
- A' Design Award Page: https://competition.adesignaward.com/120258
- Media Showcase: https://www.designnewsroom.com/!120258
- Laureate Profile: https://designers.org/d/302248
- Further Information from the Laureate: http://r6d.cn/b2sgp
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- World of Rabbit Sample Room
- Function
- Sample Room
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Light Gray, Linen, Rosy Brown, Tan and Dim Gray
- Images
- 5
- Client
- Beijing Jinghe International Decoration Design Co., Ltd
The Recognition
- Laureate
- Ke Rong
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #120258
Credits
- Image Credits
- Photographer, Wang Xuelong, Far View Architectural Photography Studio, 2020
Design Details
- Unique Properties
- The colour of this case is bold, modelling also is full of tong qu, blend in fairy tale story as main line in the plan, as if every corner has the life trace of rabbit family. Various dolls in the room are used to simulate the owner's forest friends.
- Inspiration
- The busy life of adults gradually lost the innocence of childhood. The project was inspired by a public service announcement. In the ads, people of different races and professions stand in front of a mirror, reflecting their childhood selves. They danced in front of the mirror, doing strange things and laughing happily. Designers will imagine themselves as a little rabbit, with great ideals, love its mother and father, and a lot of friends and family. Everything is so beautiful.
- Research
- In the design process, ordinary people's understanding of family is collected and integrated into our whole design concept. We use SU to build a model for simulation and verification, and finally arouse viewers' yearning for childlike innocence. In the whole design is not separated from life, more not separated from its commercial objectives, the use of design techniques, reflect the advantages of the house model and its commercial competitiveness.
- Challenge
- There are three main design difficulties in this design: one is the boundary between fairy tale and reality in our design direction, how to use the image of rabbit to simulate human life and arouse the resonance of the audience; Second, the same texture of different specifications of different performance of the material selection. Third, there are a lot of special-shaped surface modeling in space.
- Realization and Technology
- In this project, many different materials with terrazzo texture were selected, and their different material properties meet different design and functional requirements. Bedroom setting wall used clothes or the plush material that often appears on the bed, built the dreamy atmosphere of the bedroom.
- Operation and Interaction
- After we received the task, we immediately went to the field trip to observe the geographical landform and cultural environment of the region. Then the design elements are combed to construct the conceptual scheme design. After the concept construction is complete, the design will be deepened and the design details will be dealt with. After the completion of the overall scheme, the construction will be carried out.
- Project Duration and Location
- The project, built in Shapingba District of Chongqing, was completed in December 2020.
- Specifications
- The design area of the model room is 70 square meters, located in the sales office of the real estate project, which belongs to the different model room. The model house is located in Shapingba District, Chongqing. The climate is humid, rainy, cloudy and frosty all year round. In order to avoid the influence of moisture on the design, most of the substrate is anticorrosive, mildew resistant treatment.
- Keywords
- Model room, modern, interior, living space, rabbit, dream
