CCRG Jiu Chen Sales Center by Amber Design is a highly esteemed winner of the very prestigious 2021 Golden A' Design Award in Interior Space and Exhibition Design Competition Category.
GoldInterior· 2021
CCRG Jiu Chen Sales Center
by Amber Design
Client: Amber Design
Golden A' Design Award Winner in Interior Category
Verified Award Winner
Verify Award Status for #120322The Design
About CCRG Jiu Chen Sales Center
CCRG Jiu Chen is a sales center in Chengdu, China, with a total area of 1380 square meters. The design theme is a moonlit lotus pond, expressed through the diffusion forms of traditional Chinese ink painting. Arcs and circles serve as the main line elements, appearing on the floor and echoed by a stainless steel mirror ceiling. Stone and aluminum panels create a black and white tone. Curved walls divide the plan into distinct areas. Spiral stairs of low carbon steel suggest the motion of goldfish, with red and yellow used as accents.
The Recognition
About the Golden A' Design Award
CCRG Jiu Chen Sales Center is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. CCRG Jiu Chen Sales Center is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. CCRG Jiu Chen Sales Center creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
High-End Interior Design Services for Commercial and Hospitality Spaces
We transform spaces across Asia with award-winning interior design excellence. Our full-service team specializes in hotels, commercial properties, real estate developments, offices, and public spaces. With international creativity and market-focused vision, we create value maximization for every client.
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Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- CCRG Jiu Chen Sales Center is located in Chengdu, a leisurely and peaceful city. In such a leisurely and peaceful living environment, how to create a low-key, modest experience space is the focus of this design.The designer extracts the diffusion form of ink and the elements of arc and curve from limited space, and uses stones and aluminum plates to express the artistic conception of Moonlight over the Lotus Pond in the whole exhibition hall.
- Dimensions & Packaging
- Total Area : 1380 square meters
- Tags
- Ink, Myriad, Black, Moonscape, Space
- Production Technology
- The interior trim is reflected in the stainless steel mirror on the ceiling. Still arc and circle are used as main line elements, which add the beautiful scenery in the lotus pond to the modern environment in a unique way, echoing the arc on the ground and creating a space perception with distinct gradations. Lotus flowers float on the quiet water surface, showing different postures and expressing an elegant and pleasant beauty of artistic conception.
- Design Challenge
- In term of the challenge, the lightness of the stroke, the intensity of the ink, and the thickness of the ink can be varied to create a myriad of textures.The design team needed to go through careful planning to integrate the lotus pond into the space, creating a quiet and comfortable feeling.
- Research
- With regard to the selection of material, JRG with a low carbon content is selected to ensure the plasticity and artistry of spiral stairs. Red and yellow are selected as the representative colors of goldfish and are well arranged in the space, just like fish playing in the water, which is very vivid and interesting.
- Inspiration
- Ink painting: Ink is one of the unique materials in traditional Chinese painting. According to the content of clear water, ink is divided into thick ink, pale ink, dry ink, wet ink and coked ink. In CCRG Jiu Chen Sales Centre, the lotus pond moon color as the design theme of the space, combined with the subjective interest characteristics of ink emphasizing expression, through modern design techniques to create a black and white ink tone of simple and inclusive space.
- Project Duration
- The project was located in Cheng Dou, China. It was finished in September 2019.
- Operation Flow
- Based on the arc and round wall surface, water is divided into different natural areas. The moving form of goldfish is concealed in the design of stairs. The geometric figure, together with the integration of gentleness and quietness of water, presents a strong visual impact.
- Team Members
- Lead Desigern Jiang Mi
- Image Credits
- LSSP
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