Press Release
Amber Design Receives the Golden A' Design Award for CCRG Jiu Chen Sales Center in Interior Space and Exhibition Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Amber Design for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Interior Space and Exhibition Design category for CCRG Jiu Chen Sales Center by Amber Design. The result belongs to the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Regarding CCRG Jiu Chen Sales Center
CCRG Jiu Chen is a sales center in Chengdu, China, with a total area of 1380 square meters. The design theme is a moonlit lotus pond, expressed through the diffusion forms of traditional Chinese ink painting. Arcs and circles serve as the main line elements, appearing on the floor and echoed by a stainless steel mirror ceiling. Stone and aluminum panels create a black and white tone. Curved walls divide the plan into distinct areas. Spiral stairs of low carbon steel suggest the motion of goldfish, with red and yellow used as accents.
About Amber Design
ABD Amber Design, which mainly serves high-end interior design, established its high-end design brand - Amber Design in Hong Kong, China in 2013, and is located in Chengdu, mainly responsible for business development in mainland China. The service scope covers hotels, commercial, real estate, office, public space, residential customization, etc. Completed projects have covered: Myanmar, Cambodia, Sichuan, Chongqing, Shaanxi, Yunnan, Guizhou, Gansu, Guangxi, Tibet, Hainan, Fujian, Qinghai, Anhui, Hunan, Shandong, Jiangsu and other countries and regions.
Award Record
With this recognition, Amber Design is a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/120322
- A' Design Award Page: https://competition.adesignaward.com/120322
- Media Showcase: https://www.designnewsroom.com/!120322
- Laureate Profile: https://designers.org/d/302273
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- CCRG Jiu Chen Sales Center
- Function
- Sales Center
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Gray, Black, Dim Gray, Dark Slate Gray and Dark Gray
- Images
- 5
The Recognition
- Laureate
- Amber Design
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #120322
Credits
- Team
- Lead Desigern Jiang Mi
- Image Credits
- LSSP
Design Details
- Unique Properties
- CCRG Jiu Chen Sales Center is located in Chengdu, a leisurely and peaceful city. In such a leisurely and peaceful living environment, how to create a low-key, modest experience space is the focus of this design.The designer extracts the diffusion form of ink and the elements of arc and curve from limited space, and uses stones and aluminum plates to express the artistic conception of Moonlight over the Lotus Pond in the whole exhibition hall.
- Inspiration
- Ink painting: Ink is one of the unique materials in traditional Chinese painting. According to the content of clear water, ink is divided into thick ink, pale ink, dry ink, wet ink and coked ink. In CCRG Jiu Chen Sales Centre, the lotus pond moon color as the design theme of the space, combined with the subjective interest characteristics of ink emphasizing expression, through modern design techniques to create a black and white ink tone of simple and inclusive space.
- Research
- With regard to the selection of material, JRG with a low carbon content is selected to ensure the plasticity and artistry of spiral stairs. Red and yellow are selected as the representative colors of goldfish and are well arranged in the space, just like fish playing in the water, which is very vivid and interesting.
- Challenge
- In term of the challenge, the lightness of the stroke, the intensity of the ink, and the thickness of the ink can be varied to create a myriad of textures.The design team needed to go through careful planning to integrate the lotus pond into the space, creating a quiet and comfortable feeling.
- Realization and Technology
- The interior trim is reflected in the stainless steel mirror on the ceiling. Still arc and circle are used as main line elements, which add the beautiful scenery in the lotus pond to the modern environment in a unique way, echoing the arc on the ground and creating a space perception with distinct gradations. Lotus flowers float on the quiet water surface, showing different postures and expressing an elegant and pleasant beauty of artistic conception.
- Operation and Interaction
- Based on the arc and round wall surface, water is divided into different natural areas. The moving form of goldfish is concealed in the design of stairs. The geometric figure, together with the integration of gentleness and quietness of water, presents a strong visual impact.
- Project Duration and Location
- The project was located in Cheng Dou, China. It was finished in September 2019.
- Specifications
- Total Area : 1380 square meters
- Keywords
- Ink, Myriad, Black, Moonscape, Space
