Artificial Intelligence In Design Event Marketing Material by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 Silver A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
SilverGraphic· 2021
Artificial Intelligence In Design Event Marketing Material
by Min Huei Lu
Client: Academy of Art University
Silver A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #120552The Design
About Artificial Intelligence In Design Event Marketing Material
The graphic design provides a visual representation of how artificial intelligence can become an ally for designers in the near future. It provides insights into how AI can help in personalizing the experience for the consumer, and how creativity sits in the crosshairs of art, science, engineering, and design. Artificial Intelligence In Graphic Design Conference is a 3-day event in San Francisco, CA in November. Each day there is a design workshop, talks from different speakers.
The Recognition
About the Silver A' Design Award
Artificial Intelligence In Design Event Marketing Material is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Artificial Intelligence In Design Event Marketing Material is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Artificial Intelligence In Design Event Marketing Material is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
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We create user-centric experiences and meaningful brand identities that connect emotionally with your audience. Our expertise spans graphic design, UX/UI, branding, and marketing strategy. Winner of the prestigious A' Design Award, we bring proven creative excellence to every project.
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Design Interview
What is the main principle, idea and inspiration behind your design?
RESEARCH SUMMARY
Summary
There is a lot of controversy around Artificial Intelligence, Machine Learning, and the use of specific goal-oriented algorithms to shape the future of design and the designer’s role. But how will that affect our careers as graphic and digital designers in the long run?
Definition explanation
A.I. Technology has two unique characteristics. First, it exhibits capabilities that ordinary machines don’t have. Second, it exhibits an intelligence that allows learning by itself. A.I. enables computers the faculty of gaining knowledge and exhibiting human behavior. With the help of computers, A.I. can now do the tasks that humans used to be able to do.
Some interesting facts about AI
Is A.I. capable of creating art? The answer could surprise you. Let me introduce the Alibaba Group’s A.I. graphic design product called LuBan. It is an A.I. platform that is capable of designing 8,000 different banners per second. On November 11, 2017, LuBan displayed over 400 million online banners during China's biggest online shopping festival. If we assume that it takes one human designer 20 minutes to design a single banner, we will need 100 designers to work continuously for 150 years just to produce the same number of banners.
The issue
We designers already have one question in mind: What will be the future of graphic designers?” This thesis’ target audience is the designers of the future.
What has been your main focus in designing this work? Especially what did you want to achieve?
I have found that A.I.’s information can be difficult to understand. I want to provide people with a basic understanding of A.I. with an interactive and engaging digital publication. The future of A.I. will identify patterns in the image to patch, edit, create stimulating visual styles, personalize the user experience, and analyze huge amounts of data. Low-level design jobs will be eliminated. Investing in retraining or “upskilling” designers is an urgent priority that corporations, educators, or individual workers should be taken into consideration. I propose to create an organization that will provide retraining and re-skilling to help reduce the learning curve. Instead of seeing A.I. as a threat to the design profession, A.I. can help designers do things better than the way they do them now. High-level designers have to compensate by learning to work with A.I. It is time we start recognizing these opportunities so we can work better with technology. I want to design A.I. services and platforms to help graphic designers enhance our creativity, society, and relationships with the rest of the world.
How long did it take you to design this particular concept?
Artificial Intelligent in Graphic design project is the Academy of Art University of Graphic Design’s Master of Fine Art thesis project, which took 2 years to develop. The thesis project emphasizes the advanced study of the field by conducting quantitative and qualitative research, focus group, inspiration, ideation, prototyping, and user-testing.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The thesis, Minarva, is a campaign that aims to create a meaningful human-machine relationship. Instead of eliminating the designer’s occupation, Artificial Intelligence will become a design partner and tool that designers can utilize to meet ever-evolving workplace demands. Minarva can help designers get a basic understanding of Artificial Intelligence and the impact it brings to the design field. This should encourage designers to take advantage of this technology.
- Dimensions & Packaging
- Event Poster: 13x19
Event ticket: 1.97″ x 5.63″
Event namecard: 3.5" x 2" - Tags
- Artificial Intelligence, Design, Technology
- Production Technology
- Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Adobe XD.
- Design Challenge
- The lack of understanding of Artificial Intelligence technology is the main reason why humans fear being replaced by machines. The most challenging aspect of promoting Artificial Intelligence technology is organizing and delivering information to convince graphic designers that Artificial Intelligence cannot replace creative and critical thinking tasks but only do repetitive and monotonous jobs.
- Research
- The graphic design MFA thesis development research aims to engage technology in a meaningful way by improving the designer's skills. In 2018, a total of 36 designers and computer scientists joined the focus group in San Francisco which generated meaningful insights that lead to a thesis project. Various deliverables were developed including a promotional campaign, website, design app, publication, and design conference materials.
- Inspiration
- According to NPR’s: Will your job be done by a machine? the report, there’s an 8 percent chance that graphic design jobs will become automated within 20 years. How can we convince current designers that Artificial Intelligence is not a threat and should be embraced in order to help them solve problems by doing highly repetitive jobs?
- Project Duration
- The MFA thesis project started in September 2017 and finished in December 2019 in San Francisco.
- Operation Flow
- Artificial Intelligence In Graphic Design Conference is a 3-day event in San Francisco, CA in November. Each day there is a design workshop, talks from different speakers. The goal behind this event is to help designers understand what is Artificial Intelligence and how to work with Artificial Intelligence to achieve something bigger in the creative industry.
- Image Credits
- Image #1: Creator Min Huei Lu
Image #2: Creator Min Huei Lu
Image #3: Creator Min Huei Lu
Image #4: Creator Min Huei Lu
Image #5: Creator Min Huei Lu
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