Skip to content
Luminous titanium white walls dominate Chen Fengfeng and Jiang Baoyi's We Wedding Ring Retail Space, establishing a chromatic environment of near-absolute monochromatic purity where architectural…

We Wedding Ring Retail Space by Fengfeng Chen is a highly esteemed winner of the very prestigious 2021 Golden A' Design Award in Interior Space and Exhibition Design Competition Category.


GoldInterior· 2021

We Wedding Ring Retail Space

by Fengfeng Chen

Client: Meikai Space

Golden A' Design Award Winner in Interior Category

18,297

Verified Award Winner

Verify Award Status for #120643

Colors

The Design

About We Wedding Ring Retail Space

We Wedding Ring is a jewelry retail space set in a single building within a creative garden rather than in a shopping mall. The interior covers 300 square meters and is finished in white tones. A transparent glass curtain wall opens the store outward and brings in more natural light. Curved structures divide the front and rear areas, while arched openings create contrasts of light and shadow. Shaped arches on the ceiling simulate skylights. A suspended balloon sculpture near the entrance invites visitors to interact with the space.

The Recognition

About the Golden A' Design Award

We Wedding Ring Retail Space is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. We Wedding Ring Retail Space is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. We Wedding Ring Retail Space creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.

Where to Get It

Award-Winning Interior Space Design Services

We specialize in creating transformative retail and commercial spaces that blend contemporary aesthetics with cultural artistry. Our expertise in lighting design, spatial flow, and customer interaction creates memorable environments that elevate brands and engage visitors. From boutique showrooms to exhibition spaces, we deliver innovative solutions.

Request Quote

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a jewelry retail space that is not located in a mall, but in a single building in a creative garden. The sales group also shifted from the previous natural stream of people to the target consumer group. The particularity of geographical location and the shift in consumption patterns mean that the fixed patterns of previous design need to be broken.
Dimensions & Packaging
The site area is 300 square meters
Tags
Jewelry customization center, jewelry sales space, aesthetic space, jewelry design, pure white space
Production Technology
Some curved building structures are designed to serve as a space divider between the front and back, forming an interior building. The arc in the morphological vocabulary is combined with the inspiration of light to form the overall structure of the space. At the same time, this structure can block some natural light, which is projected through the arch hole to form the contrast of light and shadow in the space. At the same time, at the top of the top, also used some special-shaped arch design, simulate the sky light, create the sense of light source through the top surface.
Design Challenge
In the space, the art sculpture of "confession balloon" is used as a memory point. It is hoped that he can levitate lightly in the air to form a unique spatial temperament. How to suspend a 120kg art sculpture on top was a challenge for the design.
Research
In addition to doing a good job in space design, the most important core of jewelry space is the design of display cases and the application of lighting. The focus is on how to show the characteristics of different jewelry products through the design and lighting of the showcase, so that it exuded jewels from the inside out, which is also a design focus that has been studied.
Inspiration
Light is also one of the expression ways of space. The use of light and space blend, the external transparent glass curtain wall structure, forming an outward display space, but also form a transparent sense, to introduce more light. The blend of all white tones and light forms a pure and beautiful space feeling.
Project Duration
The project was completed in August 2020 in Fuzhou, Fujian province
Operation Flow
In the design, it is hoped that the space and people should be able to interact with each other. Therefore, some other devices are also integrated into the space to heighten the atmosphere of the space. It is just located at the entrance of the space. Whether consumers or passers-by, they can be guided to this point to form the interaction between people and the space. At the same time, they can also take photos and upload them to the Internet to spread, so as to achieve brand exposure and recognition.
Patents
For no
Team Members
Weng HuanLi
Image Credits
Image #1: Photografer Li LingYu, We Wedding Ring Art Center, 2020.
Image #2: Photografer Li LingYu, We Wedding Ring Art Center, 2020.
Image #3: Photografer Li LingYu, We Wedding Ring Art Center, 2020.
Image #4: Photografer Li LingYu, We Wedding Ring Art Center, 2020.
Image #5: Photografer Li LingYu, We Wedding Ring Art Center, 2020.

Sponsored

Explore Beyond Designers.org

Discover products, services and opportunities from our advertising partners.

Good Design Deserves Great Recognition

The A' Design Award is an international, juried accolade for good design. Take part in the A' Design Award to get an opportunity to earn meritocratic recognition, gain fame, prestige and publicity for your work. Nominate your work for the A' Design Award and compete for the coveted A' Design Prize.

Nominate