Gold Interior Space and Exhibition Design · 2021
We Wedding Ring Retail Space
- A' Design Award 2021 Gold Winner in Interior Space and Exhibition Design
- Awarded April 15, 2021
- CLIENT: Meikai Space
- Estimated Number of Design Views: 17,548
- Verification code C7E0FC0E1C · Verify this award
About We Wedding Ring Retail Space
We Wedding Ring is a jewelry retail space set in a single building within a creative garden rather than in a shopping mall. The interior covers 300 square meters and is finished in white tones. A transparent glass curtain wall opens the store outward and brings in more natural light. Curved structures divide the front and rear areas, while arched openings create contrasts of light and shadow. Shaped arches on the ceiling simulate skylights. A suspended balloon sculpture near the entrance invites visitors to interact with the space.
Chen Fengfeng and Jiang Baoyi's We Wedding Ring Retail Space represents a distinguished achievement within contemporary commercial interior design, drawing upon traditions of sacred architecture and contemplative spatial experience to create an environment befitting the ceremonial significance of wedding jewelry acquisition. The designers appear to engage deliberately with architectural archetypes associated with sanctuary, pilgrimage, and ritual passage, translating these references into a thoroughly contemporary formal vocabulary characterized by organic biomorphic volumes and pristine material surfaces. The compositional strategy employs a processional spatial sequence wherein visitors move through successive arched thresholds, each transition marking a gradual psychological distancing from the external world and an increasing immersion into a realm of focused contemplation. The chromatic decision to maintain near-total white saturation throughout the primary spatial envelope suggests associations with purity, new beginnings, and the ceremonial traditions surrounding matrimony across numerous cultural contexts. Technical accomplishment manifests in the seamless integration of curved surfaces, the precise coordination of lighting systems, and the sophisticated balance between the warmth of the terracotta-toned display alcove and the cooler dominant white environment. The selective introduction of black furniture elements demonstrates refined understanding of visual weight distribution and the need for grounding elements within an otherwise ethereal composition. Viewers might contemplate how the architectural forms themselves embody qualities associated with commitment and permanence, their substantial presence and careful craftsmanship perhaps mirroring the enduring values represented by the precious objects displayed within. What does it mean to create a space that transforms commercial transaction into meaningful ritual experience?
Press Kit
- Unique Properties
- This is a jewelry retail space that is not located in a mall, but in a single building in a creative garden. The sales group also shifted from the previous natural stream of people to the target consumer group. The particularity of geographical location and the shift in consumption patterns mean that the fixed patterns of previous design need to be broken.
- Dimensions & Packaging
- The site area is 300 square meters
- Tags
- Jewelry customization center, jewelry sales space, aesthetic space, jewelry design, pure white space
- Production Technology
- Some curved building structures are designed to serve as a space divider between the front and back, forming an interior building. The arc in the morphological vocabulary is combined with the inspiration of light to form the overall structure of the space. At the same time, this structure can block some natural light, which is projected through the arch hole to form the contrast of light and shadow in the space. At the same time, at the top of the top, also used some special-shaped arch design, simulate the sky light, create the sense of light source through the top surface.
- Design Challenge
- In the space, the art sculpture of "confession balloon" is used as a memory point. It is hoped that he can levitate lightly in the air to form a unique spatial temperament. How to suspend a 120kg art sculpture on top was a challenge for the design.
- Project Duration
- The project was completed in August 2020 in Fuzhou, Fujian province
- Operation Flow
- In the design, it is hoped that the space and people should be able to interact with each other. Therefore, some other devices are also integrated into the space to heighten the atmosphere of the space. It is just located at the entrance of the space. Whether consumers or passers-by, they can be guided to this point to form the interaction between people and the space. At the same time, they can also take photos and upload them to the Internet to spread, so as to achieve brand exposure and recognition.
- Research
- In addition to doing a good job in space design, the most important core of jewelry space is the design of display cases and the application of lighting. The focus is on how to show the characteristics of different jewelry products through the design and lighting of the showcase, so that it exuded jewels from the inside out, which is also a design focus that has been studied.
- Inspiration
- Light is also one of the expression ways of space. The use of light and space blend, the external transparent glass curtain wall structure, forming an outward display space, but also form a transparent sense, to introduce more light. The blend of all white tones and light forms a pure and beautiful space feeling.
- Image Credits
- Image #1: Photografer Li LingYu, We Wedding Ring Art Center, 2020.
Image #2: Photografer Li LingYu, We Wedding Ring Art Center, 2020.
Image #3: Photografer Li LingYu, We Wedding Ring Art Center, 2020.
Image #4: Photografer Li LingYu, We Wedding Ring Art Center, 2020.
Image #5: Photografer Li LingYu, We Wedding Ring Art Center, 2020. - Patents
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We specialize in creating transformative retail and commercial spaces that blend contemporary aesthetics with cultural artistry. Our expertise in lighting design, spatial flow, and customer interaction creates memorable environments that elevate brands and engage visitors.
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