Gravity Cinema

Gravity Cinema
by Vincent Li

• Awarded April 15, 2021
• CLIENT: Design Action
• 5.068

Inspired by Einstein's theory of "General Relativity", which mentions that when gravity reaches its extreme, black holes will form, absorb everything, and space-time will be distorted, forming an irremediable scene. Gravity reshapes the cinema appearance. The white ceiling swirl design mimics the black hole, where numerous particles flow into the trajectory and form a stacked light cove from low to high.