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Pristine titanium white dominates Winston Wen's Childlike Dream Sales Center, where an extraordinary double-height atrium establishes a spatial narrative of wonder and aspiration through its…

Childlike Dream Sales Center by Winston Wen is a highly esteemed winner of the very prestigious 2021 Silver A' Design Award in Interior Space and Exhibition Design Competition Category.


SilverInterior· 2021

Childlike Dream Sales Center

by Winston Wen

Client: TTA Design Group

Silver A' Design Award Winner in Interior Category

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Verified Award Winner

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Colors

The Design

About Childlike Dream Sales Center

Childlike Dream is a sales center for residential properties in Yibin, Sichuan Province, China. The 2500-square-meter interior includes a lobby, a negotiation area, a leisure area and a model room area. The theme of dream and childhood guides the whole space. Lively colors and furnishings drawn from childhood memories fill the lobby. Pink is used in the negotiation area to create a warm and dreamy atmosphere. Red and blue make the leisure area welcoming for families who rest during negotiations. The design seeks comfort for visitors of all ages.

The Recognition

About the Silver A' Design Award

Childlike Dream Sales Center is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Childlike Dream Sales Center is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Childlike Dream Sales Center is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Where to Get It

Artistic Interior Design for Commercial and Residential Spaces

We transform spaces into artistic environments that seamlessly blend design with life. Our award-winning team specializes in creating memorable commercial and residential interiors that tell stories and evoke emotions. From sales centers to luxury homes, we craft spaces where people and design integrate harmoniously.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The sales center is a place to showcase and sell residential properties open to customers of all ages. In order to make customers feel at home when they visit the sales center, the designers create a space which can satisfy the welcoming feeling for the elderly, the dreamy feeling pursued by adults, and maintain the innocence of children.
Dimensions & Packaging
The 2500-square-meter project design includes lobby, negotiation area, leisure area and model room area. Regarding the negotiation area and leisure area, the overall design is themed with dream and ideal world. In the negotiation area, pink is chosen as the palette to create a warm and dreamy atmosphere. Diversifies design elements such as sofas of different shapes, abstract and exotic decorations, appropriate lighting, and flowing floors merge together to create a wonderland. In such a futuristic area, everyone is willing to negotiate.
Tags
Sale Center, Interior Design, Art, Fashion, Childlike
Production Technology
Taken advantage of the space layout, the lively color matching and decorating furnishings full of childhood memories create an ideal world which is slowly revealed in the sales center, where both adults and children can find the memories of childhood that belongs to themselves.
Design Challenge
Since lobby is the most important area which can make the first impression of property, one of the challenges is how to attract customers through space design. Different from the traditional luxurious but single-functioned sales center, this project has practical and flexible function area and catches attention through fascinating interior design.
Research
This design implements the theme of "dream and childhood" from beginning to end. While maintaining the elegance of life, the space utilization and practicability has also been maximized. In this design space, even adults can have the happiness of children, and the children will have a space for imagination.
Inspiration
The space design aims to integrate story into the furnishings, and inject emotions into the building, so that all the decorations and furniture have their meaning. The lobby design is combined with childhood experience, and the architecture is blended with fantasy world. The childlike furnishings in the lobby attract customers passing by.
Project Duration
The project started in April 2020 and finished in January 2021 in Yibin, Sichuan Province, China.
Operation Flow
The leisure area is designed for family members who come together and need space to take a rest when the negotiation is on. In the leisure area, the three senses of future, childhood and dream are combined to make a welcoming space by red and blue colors. This area is the continuation of home; even in the leisure area, customers will experience the comfort and relax of home.
Team Members
Design Director: Winston Wen

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Good Design Deserves Great Recognition

The A' Design Award is an international, juried accolade for good design. Take part in the A' Design Award to get an opportunity to earn meritocratic recognition, gain fame, prestige and publicity for your work. Nominate your work for the A' Design Award and compete for the coveted A' Design Prize.

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