Floating Life To Help People by Lu Zhao, Chao Zhang and Xianghua Yin is a highly esteemed winner of the very prestigious 2021 Platinum A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
PlatinumGraphic· 2021
Floating Life To Help People
by Lu Zhao, Chao Zhang and Xianghua Yin
Platinum A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #121305The Design
About Floating Life To Help People
Floating Life is a series of illustrated posters about human emotions and personalities. The title refers to the ancient Lao-Zhuang school, which viewed life in the world as empty and described it as a floating life. The illustrations shape each character so that thoughts appear on the surface of the figure and not only in the mind. Each poster is joined by a written explanation of the emotion shown. The aim is to help viewers notice the details of the work and recognize emotions that occur in everyday life.
The Recognition
About the Platinum A' Design Award
Floating Life To Help People is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs. Platinum winners are marvels of creation, testaments to the limits of intellectual creativity, and demonstrate the unmatched professionalism and genius of their designers. These designs are expected to be the most renowned works that define the aesthetics of an era, contribute to the well-being of society, and push the boundaries of art, science, design, and technology. Floating Life To Help People exhibits a transcendent level of excellence and unequivocally makes the world a better place with its advantageous and worthwhile characteristics. Floating Life To Help People is a Platinum A' Design Award-winning work that triggers desires, inspires, excites, delights, and sparks great joy.
Where to Get It
Visual Communication and Illustration Expertise
We bring philosophical depth and emotional resonance to visual storytelling. Our award-winning approach transforms complex concepts into compelling illustrations that connect with audiences. Perfect for publishers, cultural institutions, and brands seeking meaningful visual narratives.
Contact UsBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- There are many personalities, emotions, and personalities in life. The work closely integrates the shaping of each character. Thoughts are not only reflected in the brain but also on the surface. Floating life can be experienced by everyone, and each emotion may appear more or less in everyone’s life. In addition to the illustration in the poster, I also gave a detailed explanation of each emotion in order to Better feel the details in the work.
- Inspiration
- The ancient Lao-Zhuang school believed that life was empty in the world, so it called life a floating life. Based on the understanding of the word "floating life", I use illustration language to express this theme.
- Team Members
- Lu Zhao
Chao Zhang
Xianghua Yin
Youxi Tao
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