Happetsy Brand Identity

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Happetsy Brand Identity
by Anamarija Leljak

Awarded April 15, 2021
CLIENT: Happetsy
15.350

The Brand Identity is built in a specific way to evoke positive feelings in the customers. The visual concept is based on simplicity and in the playful game of the old-school retro style with elements of modern. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean layouts, and sans serif typeface are framing the retro brand look with a professional, modern touch. This unique approach creates a functional design that resonates with the target audience and represents the company's values - trust, commitment, and happiness.

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