Lavazza MilkUp Milk Frother by Florian Seidl is a highly esteemed winner of the very prestigious 2021 Silver A' Design Award in Home Appliances Design Competition Category.
SilverHome Appliance· 2021
Lavazza MilkUp Milk Frother
Client: Lavazza
Silver A' Design Award Winner in Home Appliance Category
Verified Award Winner
Verify Award Status for #123046The Design
About Lavazza MilkUp Milk Frother
MilkUp lets you enjoy authentic Italian cappuccino at home. Quietly and efficiently preparing different recipes using magnetic induction. The elegant design is composed of bold, colourful, and simple elements with high-quality surfacing and materials. The backlit "stop and go" button is emphasized visually by a coloured ring. The jug is made from brushed Inox and has no internal moving parts. This makes it easy to clean by hand or in the dishwasher. It has clear marks for minimum and maximum levels on the inside and an ergonomic handle. The whisk has a dedicated storage area on top of the lid.
The Recognition
About the Silver A' Design Award
Lavazza MilkUp Milk Frother is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Lavazza MilkUp Milk Frother is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Lavazza MilkUp Milk Frother is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Product Design Strategy and Innovation Consulting
We offer strategic design consultation drawing from experience at Lavazza and Fiat. Our expertise includes product innovation, brand identity through design, and user-centered development. We help companies elevate their design capabilities through advisory services and workshops.
Learn MoreInterviews
Design Interview
What is the main principle, idea and inspiration behind your design?
MilkUp has an elegant and solid design. Composed of bold, colourful, and simple elements with high-quality surfacing and materials. The external shell has a prominent colour split that lowers the perceived height of the product.
What has been your main focus in designing this work? Especially what did you want to achieve?
We set out to apply the new design direction we had developed for Lavazza on a new product category.
What are your future plans for this award winning design?
The product had a very successful production run.
Grand Interview
Your innovative approach to magnetic induction technology in the Lavazza MilkUp Milk Frother has redefined home cappuccino preparation - could you elaborate on how this technological choice enhances both the user experience and the final beverage quality?
One of the great advantages of this technical solution is the separate milk jug made from stainless steel or INOX. It can be cleaned super easily in the kitchen sink or by simply putting it into the dishwasher. This is really convenient. Also, having the milk foam prepared in this vessel allows for a real barista experience and latte art. Which really is a nice additional feature, don't you think?
The elegant color split design of the Lavazza MilkUp Milk Frother creates a striking visual impact while reducing perceived height - what inspired this distinctive aesthetic decision, and how does it align with Lavazza's broader design language?
While the main colour and material split has an immediate impact on the aesthetic of the product it is mainly driven by the functional necessities - the technical package and the stainless steel jug. The secondary colour splits on the front and rear are used to visually structure the object. Their execution follows the formal language of other Lavazza products.
Given the extremely short development time for the Lavazza MilkUp Milk Frother, which earned recognition with a Silver A' Design Award, how did you maintain design excellence while meeting such tight deadlines?
As you know, the complete design development process is very often quite tight. But in this case we were comparatively quick. We were able to develop this product within a very short timeframe mainly thanks to a great working relationship with all the great colleagues form the technical development. Thanks guys!
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- MilkUp lets you enjoy authentic Italian cappuccino at home. Quietly and efficiently preparing different recipes using magnetic induction.
The backlit stop&go button is emphasized visually by a coloured ring. The jug is made from brushed INOX and has no internal moving parts. This makes it easy to clean by hand or in the dishwasher. It has clear marks for minimum and maximum levels on the inside and an ergonomic handle. The whisk has a dedicated storage area on top of the lid. - Dimensions & Packaging
- Dimensions: 205mm / 130mm / 230mm
Weight: 0,9kg
Minimum milk capacity 60 ml
Maximum capacity for milk frothing 120 ml
Maximum capacity for milk heating 180 ml
Removable parts are dishwasher safe
Power 500 W
Voltage 220-240
Frequency 50-60 Hz
It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet. - Tags
- Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother
- Production Technology
- main shell: plastic (ABS), textured and glossy finishing.
logo: pad printed
jug: brushed stainless steel
silicone rubber feet - Design Challenge
- Extremely short development time.
- Research
- Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
- Inspiration
- The product was designed in-house as an integral part of the Lavazza A MODO MIO product line. The elegant design is composed of bold, colourful, and simple elements with high-quality surfacing and materials. The external shell has a prominent colour split that lowers the perceived height of the product. Rear ventilation slots integrate a horizontal theme that can be found on many Lavazza products. The modern look and adds a special touch to any kitchen.
- Project Duration
- The project was designed in Turin, Italy. The complete product development process took about 10 months.
- Operation Flow
- MilkUp is designed for a simple and intuitive user interaction. To use the frother simply insert the whisk in the center of the jug. Then add the milk so that it at least covers the minimum mark. Place the jug in the base unit and close the lid to avoid any splashes. Now press the button on the front of the base to start frothing. If you want to froth milk without heating it then you can press and hold the button for three seconds. The frothing cycle takes about a minute and a half after which it will stop automatically and sound two beeps. After that simply pour the frothed milk for a truly delicious cappuccino or latte.
- Team Members
- Florian Seidl
- Image Credits
- Lavazza
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