Build Your City Blind Box Toys

Build Your City Blind Box Toys
by Zilan Zhou

• Awarded April 15, 2021
• CLIENT: Zilan Zhou
• 8.513

Once people get the Build Your City toy, their game is already on. The box is a part of the toy, which acts as the city's road in the building game. Each box's side is a road shape with indentations: straight line, L-shape, T-shape, and crossroad. The more Build Your City blind boxes people collect, the more city buildings and vehicles toys they get randomly, so the bigger city they can build. Build Your City can stimulate people's imagination and bring people excited about the inside toy's uncertainty when opening the blind box.