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Shin Tay Yuan Decal Paper Tourism Factory by Googoods

Shin Tay Yuan Decal Paper Tourism Factory by Googoods is a highly esteemed winner of the very prestigious 2021 Silver A' Design Award in Interior Space and Exhibition Design Competition Category.


SilverInterior· 2021

Shin Tay Yuan Decal Paper Tourism Factory

by Googoods

Client: Googoods

Silver A' Design Award Winner in Interior Category

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Verified Award Winner

Verify Award Status for #123858

Colors

The Design

About Shin Tay Yuan Decal Paper Tourism Factory

Shin Tay Yuan is a tourism factory interior for a ceramic decal company in New Taipei City, Taiwan. The design uses factory materials. A punched plate is seen at the entrance. The concept comes from screen printing, an important tool in the decal process, which is also applied to hanging partitions and the signage system. In ceramic factories, utensils are stacked on wooden boards for easy handling, and the scene is transformed into the counter. The company history is shown through images instead of long texts. The space explains the ceramic decal industry to visitors.

The Recognition

About the Silver A' Design Award

Shin Tay Yuan Decal Paper Tourism Factory is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Shin Tay Yuan Decal Paper Tourism Factory is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Shin Tay Yuan Decal Paper Tourism Factory is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Where to Get It

Experiential Design and Brand Transformation Services

We transform spaces and brands into compelling experiences. Our award-winning agency specializes in interior design, exhibition planning, branding, and art installations that connect people with stories and values. From concept to execution, we create environments that inspire and engage.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Factory materials are used. The punched-plate is immediately seen when entering the entrance. In addition to modifying the original space decoration, the design concept also comes from the screen printing. It is one of the important tools in the applique process, and it is also used in hanging partitions and indicating systems. When making ceramic decals, the utensils are stacked on wooden boards for easy operation, which is a common scene in ceramic factories, and it is transformed into the counter. The white space with white T-shirt at the entrance is like the white porcelain before the decals. The founder said: “The decals are like the printing on a white T-shirt. googoods have also extended the products to interior design, such as the table use of tiles and tableware used on site.”
Dimensions & Packaging
The area of the project is 272 sqm.
Tags
interior, space, experiential space, design, googoods, exhibition, culture
Production Technology
Wood, Steel, Ceramic Tile, Punched-plate, Porcelain
Design Challenge
Distorted space, arrangement of significant database, arrangement of the service aspect, and the future branding integration as well as early matching of strategic execution.
Research
The Research objective was to learn and understand the brand's spirit and essence. And how could we let everyone understand the production has not come easily and value each product.
Inspiration
Yingge used to be a major ceramic town in Taiwan, but it has been through the problems of population and industry relocation. Shin Tay Yuan is a 50-year-old company in Yingge. Through the revitalization program with regional characteristics design of Taiwan Design Research Institute, googoods uses a modernized space and a simplified process of communication to let the public can easily understand the ceramic decal industry, and find the professionalism of the factory, and feel the value of the product. The most important thing is that people begin to value the quality of life because of these articles for daily use.
Project Duration
The project started in October 2020 and was completed in January 2021 in New Taipei City, Taiwan.
Operation Flow
For the company introduction, we extracts several important time points and milestones through images, jumping out of the stiff performance and mechanical narrative of literal contents. There are two processes: external and internal. The external process is to allow the guests to understand and achieve communication. By simplification, infographic, and interactive installment, we hope to reduce waste of manpower and increase efficiency. The internal process is to show technical expertise, and let everyone understand the production has not come easily and value each product.
Team Members
Art Director: Chihong Chuang
Planning: Joy chuang
Graphic: Weichi Pai
Graphic: Hsiangchi Yang
Interior: Shouyun Fu
Interior: Yuwen Huang
Project Manager: Yuhan Hsu
Project Manager: Iju Lin
Image Credits
googoods

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