Beijing Winter Olympics Flagship Store Commercial Space Design

Beijing Winter Olympics Flagship Store Commercial Space Design
by Xiaolu Zhang

• Awarded April 15, 2021
• CLIENT: Xiaolu Zhang
• 3.698

This project is designed for the first global flagship store of the 2022 Olympic Winter Games. As an important promotional channel, the flagship store is both a merchandise retailer and place for spreading knowledge of the Winter Olympics, media releases and interactive communication. Dynamic and rhythmic installation art is implanted at the entrance of the store to increase visual recognition and enhance the sense of identification with the Olympic spirit.