NewForm Exhibition Space by Huainan Jia and Jian Zhu is a highly esteemed winner of the very prestigious 2022 Silver A' Design Award in Interior Space and Exhibition Design Competition Category.
SilverInterior· 2022
NewForm Exhibition Space
Client: Farnear International Design Center
Silver A' Design Award Winner in Interior Category
Verified Award Winner
Verify Award Status for #126097The Design
About NewForm Exhibition Space
NewForm is a showroom interior for an Italian bathroom product brand, covering 224 square meters in Shanghai. The design follows the brand idea of origin in nature. The plan and the visitor route are based on an alternation of light and dark, dividing the store into several linked spaces. A circular room holds a hanging art installation called Dance of Water, which resembles a water drop under the lights. A small arched window with Chinese bamboo frames a living landscape. A dark green wall and green plants run through the gallery area, where products are shown in varied settings.
The Recognition
About the Silver A' Design Award
NewForm Exhibition Space is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. NewForm Exhibition Space is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. NewForm Exhibition Space is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Luxury Interior Design Services
We specialize in creating extraordinary interior spaces that blend international design excellence with refined luxury. From exclusive residences to immersive retail environments, our award-winning team transforms spaces into artistic experiences that captivate and inspire.
Book ConsultationBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- NewForm is a top Italian bathroom product brand. This case integrates the product itself and the core concept of the brand, "originated from nature", into the design of the store, so as to give the limited space a sense of art and artistic conception, while displaying the functions of the products. The plane layout and foot traffic of the space are derived from the alternation between "light and dark". The designer separates the store into multiple spaces of alternating levels of light and shade, which breaks the traditional retail store model.
- Dimensions & Packaging
- The area is 224 sqm.
- Tags
- Nature, Exhibition, Display, Retail, Bathroom
- Production Technology
- Starting with the NewForm products as design elements, the circular space houses an art installation by the name of "Dance of Water", which, hanging overhead, looks like a drop of water under the lamplight, while the dancing black lines try to break the spatial boundary. The small arched window is added with Chinese bamboo elements, to become a living landscape painting and a window for the interchange of Chinese and Italian cultures.
- Design Challenge
- The difficulty lies in the limited space. The space needs to contain more series of products to display, but also to make the space "vast" so as to let people feel the mood. What's more, the space needs to present a full range of experience in the visual, audio, touch, and other sensory level.
- Research
- The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions.
- Inspiration
- The core concept of the newform brand products is derived from nature. The idea of "the power of nature" suddenly came into the designer's mind, such as the tremendous power of the waterfall, the clarity of the babbling brook, and the mysterious and adventurous treasure hunt in the jungle. This is how the new brand space image started to be inspired.
- Project Duration
- The project started in December 2019 in Shanghai and finished in April 2020 in Shanghai.
- Operation Flow
- The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions. The dark green wall, going perfectly with green plants, runs through the art gallery, where art furnishings of great vitality keep a dialogue in a forest.
- Team Members
- Jia Huainan
Zhu Jian - Image Credits
- Image #1: Photographer Chuan He, newform, 2020.
Image #2: Photographer Chuan He, newform, 2020.
Image #3: Photographer Chuan He, newform, 2020.
Image #4: Photographer Chuan He, newform, 2020.
Image #5: Photographer Chuan He, newform, 2020.
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