Moscow Ambassadors School Typographic Brand Identity

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Moscow Ambassadors School Typographic Brand Identity
by Tanya Dunaeva

  • Awarded April 15, 2022
  • CLIENT: Tanya Dunaeva
  • 5.851
Interesting stories are hidden behind every turn of the old streets and it is impossible to associate the City with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old National script, interspersed with the cursive script and recognizable fonts of the avant-garde artists. The color scheme is laconic-bright red.

Interesting stories are hidden behind every turn of the old streets and it is impossible to associate the City with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old National script, interspersed with the cursive script and recognizable fonts of the avant-garde artists. The color scheme is laconic-bright red.

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Moscow Ambassadors School Typographic Brand Identity

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Moscow Ambassadors School Typographic Brand Identity

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Moscow Ambassadors School Typographic Brand Identity

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Moscow Ambassadors School Typographic Brand Identity

Moscow Ambassadors School Typographic Brand Identity

Tanya Dunaeva

Designer of Moscow Ambassadors School Typographic Brand Identity


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