Moscow Ambassadors School Typographic Brand Identity

Moscow Ambassadors School Typographic Brand Identity
by Tanya Dunaeva

• Awarded April 15, 2022
• CLIENT: Tanya Dunaeva
• 12.030

Interesting stories are hidden behind every turn of the old streets and it is impossible to associate the City with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old National script, interspersed with the cursive script and recognizable fonts of the avant-garde artists. The color scheme is laconic-bright red.