Scentwalk Corporate Identity
by Yiyang Li
- Awarded April 15, 2022
- CLIENT: Communication University of Zhejiang
- 5.040
Olfactory memory has been neglected by people. Based on the investigation, it is found that olfactory memory is stronger than other sensory memories and can bring emotional experience. People have been trying to use the method of extracting smell to widely apply olfactory memory. This is a conceptual brand design. The purpose is to explore how to extract memory in the form of smell and store it on a new carrier in the future, and use olfactory memory to make people get more emotional experience that hit their hearts and continue their spiritual sustenance.
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