Lab Future Construction Event Identity by Yu-Chi Chen is a highly esteemed winner of the very prestigious 2022 Silver A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
SilverGraphic· 2022
Lab Future Construction Event Identity
by Yu-Chi Chen
Client: Department of Visual Communication Design, YunTech
Silver A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #126766The Design
About Lab Future Construction Event Identity
Lab Future Construction is an event identity created for a design exhibition in Taiwan. The identity is based on a new written language called Hou-Ru Wen. Hou-Ru Wen was developed by reconstructing existing notes, signs and symbols from the viewpoint of an alien observer. The letterforms mix the word structures of Phoenician and Berber, and Mandarin phonetic symbols are used for spelling. The layout refers to Sumerian cuneiform, so the writing is aligned to the bottom. The identity extends to the venue, the website and the catalog.
The Recognition
About the Silver A' Design Award
Lab Future Construction Event Identity is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Lab Future Construction Event Identity is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Lab Future Construction Event Identity is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Visual Identity and Brand Design Services
We create distinctive visual identities that transform abstract concepts into compelling brand experiences. Our approach combines experimental typography, strategic thinking, and narrative design to develop memorable brand systems. Winner of the prestigious A' Design Award, we specialize in crafting unique visual languages that connect with audiences.
Inquire NowBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lab Future Construction explores and discusses the imaginative possibilities that will be manifested through construction. The exhibition has been constructed by curators, creators, different works, and visitors and focuses on the conversation between visitors and exhibition rooms. This abandons the idea of a one-way narrative through which information is fed to visitors. The exhibition transforms the differences between visitors and exhibition rooms. The transformed differences entail diversity in perspectives and various possibilities, which are advantages that can be used to further help construct this project’s new language.
- Dimensions & Packaging
- Designers extended the concept to the exhibition venue, website, and catalog. Continuation of the spirit of LFC. Circulation, Co-construction and Constructing are the concepts of the exhibition. With the design of more entrances and exits, more people can be absorbed. It also expresses the spirit that communicates with each other regardless of region. As to online, added the participatory design.
- Tags
- possibility, construction, communication, outer space, sign, symbol, language
- Production Technology
- The creators explored the civilizations of the universe from the perspective of an alien observer, by reconstructing the current notes, signs, and symbols to develop a new language called Hou-Ru Wen, which will be used to communicate with other planets in outer space.
- Design Challenge
- This time the theme is related to the text language system, any language system is a complex and rigorous logical composition. At that time, thinking about what form to interpret the language of the universe and what rules to make, is the most difficult part. Through the understanding and observation of the origin Earth's text, the unknown symbols on the slate are translated into design language sinks, which develop the Hou-Ru wen language that appears.
- Research
- In terms of the visual elements, the construction of Hou-Ru Wen mixes the word structures of Phoenician and Berber and uses Mandarin phonetic symbols as the spelling method for phonograms. The overall design referred to the layout of Sumer’s cuneiforms so that the writings are aligned with the bottom, which was also applied to all the visual identities.
- Inspiration
- With the development of the global network, the distances and languages on Earth are no longer barriers as to communication with outer space. Therefore, the next subject established will be communication from the outer space. The creators explored the civilizations of the universe from the perspective of an alien observer, by reconstructing the current notes, signs, and symbols to develop a new language called Hou-Ru wen, which will be used to communicate with other planets in outer space.
- Project Duration
- The project started in January 2021 in Taiwan and finished in May 2021 in Taiwan, and was exhibited in Taiwan in May 2021.
- Operation Flow
- With the appeal of dialogue, the designers reconstructed the current notes, symbols and signs to develop a new language called Hou-Ru wen, which will be used to communicate with other planets in outer space. Each character of Hou-Ru wen has a corresponding sound, which can be converted into a message. Viewers can create their own text board through the electronic input. It can also translate and interpret other people's text boards. While browsing and constructing each other, it is also like digging out pieces of information from the earth.
- Team Members
- Yu-Chi Chen
Shuo-Ci Wang
Jing-Win Xu - Image Credits
- Image #1: Photographer Zuo-Heng Goon. Image #2: Photographer Zuo-Heng Goon. Image #3: Photographer Zuo-Heng Goon. Image #4: Photographer Zuo-Heng Goon.
Main image is Image #1, Optional Image #1 is Image #2, Optional Image #2 is Image #3
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