Poly Conghua Sales Center by 10 Degrees Design is a highly esteemed winner of the very prestigious 2022 Golden A' Design Award in Interior Space and Exhibition Design Competition Category.
GoldInterior· 2022
Poly Conghua Sales Center
Client: 10 Degrees Design
Golden A' Design Award Winner in Interior Category
Verified Award Winner
Verify Award Status for #126931The Design
About Poly Conghua Sales Center
Poly Conghua is a sales center located in a suburban district of Guangzhou. The interior covers 1013 square meters. The design is based on the litchi, a local fruit of Conghua, and on the triangular elements of the site and its buildings. A large litchi art installation marks the entrance and leads visitors into the space. Further installations, structures and furnishings continue the same theme. Materials include plated metal, resin, leather, marble and acrylic fibers. The aim is to join local culture with modern interior design.
The Recognition
About the Golden A' Design Award
Poly Conghua Sales Center is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Poly Conghua Sales Center is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Poly Conghua Sales Center creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Interior Design for Commercial & Residential Spaces
We transform spaces with over a decade of expertise, offering comprehensive design services from initial planning through custom furnishings. Our award-winning team of 30 designers creates culturally resonant environments that elevate both commercial developments and private residences across China.
Request QuoteBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the memory of a litchi, what the project designer wants to do is not only a space with sales function, but also a humanistic ecological network with Conghua local characteristics. Combined with the characteristics of litchi fruit and architectural concepts, it is displayed in the overall space furnishings. When you are in it, you can see more humanistic thoughts and life emotions beyond the physical images in your walk, interaction and experience. "Litchi", a unique landmark art installation, its concept and memory are the genes that designers hope to inject into space design.
- Dimensions & Packaging
- 1013㎡
- Tags
- Sales Center, Business, exhibition, office
- Production Technology
- decoration: plated metalThe manta ray decoration: resin and automotive paintThe wall lamp: metal and LEDThe sofa: wooden and density boards, leather finishing, fabric finishing, sponge and metalThe stool: leather finishing, sponge and metalThe carpet: acrylic fibersThe round table: marble andMetal.
- Design Challenge
- Traditional humanities need to be combined with modern aesthetics to resonate. Against the background of appearance, the combination of interior decoration makes us feel the touch and breath like litchi pulp.
- Research
- The project is located in the suburb of Guangzhou, which has a long history. Although it is underdeveloped, it has a strong cultural atmosphere. Litchi is extracted as the entry point to modernize it, which is just combined with the local humanities and improve the sense of living level.
- Inspiration
- As a specialty of Conghua where the project is located, the litchi with sharp touch is related to the unique triangular elements of the project site and buildings, connecting the small fruit with the large buildings and spatial experiences of customers. When they enter into the space in the shape of a litchi, it seems that they are peeling off its shell to feel its touch and smell its fragrance: the evocative full touch and sweet smell.
- Project Duration
- Guangzhou, May 2019.
- Operation Flow
- The litchi model at the entrance takes us into this litchi town. The atmosphere with humanistic characteristics brings a sense of intimacy. Entering it, artistic installations, architectural structures and decoration all carry this humanistic thought and life emotion
- Team Members
- 10 Degrees Design
- Image Credits
- 10 Degrees Design
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