Ginkgo Swan Lake Signage System by Hangzhou Signsun is a highly esteemed winner of the very prestigious 2022 A' Design Award in Street Furniture Design Competition Category.
IronStreet Furniture· 2022
Ginkgo Swan Lake Signage System
Client: Hangzhou Signsun Signage System Co., Ltd.
A' Design Award Winner in Street Furniture Category
Verified Award Winner
Verify Award Status for #127309The Design
About Ginkgo Swan Lake Signage System
Ginkgo Swan Lake is a signage system designed for a park in Jiaxing, China. The shapes and colors are taken from the ginkgo leaf and the swan. The outline of ginkgo leaves and the white color of swans define the visual style of the series. Each sign is cut from thick stainless steel plate with a hollowed pattern, so light and shadow remain clear by day and by night. Several styles can be customized and combined into one family. Placed along different routes, the signs guide visitors and spread them evenly across the park.
The Recognition
About the A' Design Award
Ginkgo Swan Lake Signage System is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Ginkgo Swan Lake Signage System is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Ginkgo Swan Lake Signage System is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The whole guide system retains the purity, tranquility and eternity in the first impression of Ginkgo Swan Lake.
- Dimensions & Packaging
- Personalized customization, multiple styles become a guide system, not a single product, it belongs to a series of theme graphic design.
- Tags
- Ginkgo biloba, swan, purity, tranquility, information interaction, guide
- Production Technology
- The manufacturing process of the steel plate hollow, the day and night light and shadow are clear, and endow the card body with a long service life.
- Design Challenge
- The seemingly simple shape is directly made with a thick stainless steel plate. The most difficult part is to see the light source components without destroying the aesthetics of the shape.
- Research
- The type of research is applied research. It is hoped that through research, a systematic guide design for the park will be carried out. The research will use on-site inspections, combined with ergonomics, to enhance the overall image of the park from the three perspectives of playability, functionality and aesthetics, and travel for tourists. Play brings a good experience and enhance the happiness of travel.
- Inspiration
- The design is inspired by "swan" and "ginkgo". The shape and color are extracted from pictographic elements. The outline of ginkgo leaves and the pure whiteness of swan compose the unique rhythm of the park.
- Project Duration
- The project was designed and produced in Hangzhou, Zhejiang Province, China in May 2019. It will be completed in Jiaxing City, Zhejiang Province, China in March 2020, and will be opened in Jiaxing City in April 2020.
- Operation Flow
- According to the scientific layout, different play routes are formed in the park, and visitors are rationally diverted. The graphics and text information in different shapes are interacted to play a role of beautification and guidance.
- Patents
- State Intellectual Property Office.
Authorized announcement number:CN 306470357 S
Certificate No. 6490453 - Team Members
- Main creative design: Wu Xiaohua
Deepen the design: Wu Junlong
Three-dimensional rendering: Zeng Weijie
Photograph: Wang Jinguo - Image Credits
- Independent intellectual property rights, original design.
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