Iron Mobile Technologies, Applications and Software Design · 2022
Weclip NFT Invest Platform
by Youngchan Lee and Hyeongji Kim
- A' Design Award 2022 Iron Winner in Mobile Technologies, Applications and Software Design
- Awarded April 15, 2022
- CLIENT: Weclip
- Estimated Number of Design Views: 9,695
- Verification code 6AD16D8BE5 · Verify this award
About Weclip NFT Invest Platform
Weclip is a mobile application designed for investing in video content through non-fungible tokens. The platform gives video content the status of a digital asset, so each work can be owned, traded and used as an investment. Creators upload videos and receive investment in return, while viewers can buy content tokens and earn gains through resale. Non-fungible token technology records ownership and reduces unclear authorship of digital files. Weclip aims to highlight the value of the content itself, beyond advertising and sponsorship revenue.
Press Kit
- Unique Properties
- weclip is a new concept video platform that allows you to invest in video content through non-fungible token (nft). provide opportunities for video creators to generate revenue and opportunities for viewers to invest, presenting new possibilities for the digital market.
- Dimensions & Packaging
- this design is made with Adobe xd. it is based on iPhone X 1125px x 2436px and the icon is designed with 24px x 24px.
- Tags
- nft, stock, video, content, invest
- Production Technology
- nft non fungible-token technology
- Design Challenge
- due to the nature of digital content that exists in virtual form without material form, it was easy to replicate, resulting in a lack of concept of ownership or original author. this characteristic made it difficult to incorporate investment. to solve this problem, we used a blockchain technology called nft (non-fungible token) and incorporated investment into buying and selling content.
- Project Duration
- the project started in april 2021 in korea and finished in june 2021 in korea
- Operation Flow
- simply upload video content and receive investment in content. earn capital gains by selling your content.
- Research
- we analyze online video content consumption and high investment in cryptocurrency among people in their 20s and 30s in korea through desk research. based on the growth of the nft market that buys and sells digital content through market research, it hypothesized that the most consumed online video content can be used as a means of investment in the future. in addition, marketability was verified through the interviews between real video creators and video content viewers.
- Inspiration
- the existing online video platform's revenue generation method was limited to advertising and sponsorship, so the value of the content itself was not highlighted. weclip presents the potential for a new marketplace where content can be assetized, invested, and sold by giving digital asset concepts to the video content itself through nft(non-fungible token).