Tsubasa.Y Brand Integration by Siwei Lai is a highly esteemed winner of the very prestigious 2022 Silver A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
SilverGraphic· 2022
Tsubasa.Y Brand Integration
by Siwei Lai
Client: Tsubasa.y
Silver A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #127809The Design
About Tsubasa.Y Brand Integration
Tsubasa.Y is a vintage selection shop, that in the piles of clothing of different times, looking for the exclusive taste of different self, constantly experimenting and merging, producing a fashion sound that this generation has never had before, just like the name of Tsubasa (wing), leading the ancient fascination to fly in the different clothes between the texture and the story. This case packs the shop's identification, packaging, and print design.
The Recognition
About the Silver A' Design Award
Tsubasa.Y Brand Integration is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Tsubasa.Y Brand Integration is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Tsubasa.Y Brand Integration is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Visual Identity and Brand Design Services
We create distinctive visual identities that bring brands to life. From logo design to packaging and print materials, our comprehensive branding solutions help businesses stand out in their markets. Winner of the prestigious A' Design Award.
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Grand Interview
Your innovative approach to incorporating interactive elements in Tsubasa.Y Brand Integration, particularly through customizable packaging stickers, represents a unique connection between brand and consumer - could you elaborate on how this idea evolved and what inspired this personal touch?
This idea came from observing the spirit of vintage shops—how handwritten tags and stamps once made shopping a form of record-keeping. The stickers in Tsubasa.Y were designed for staff to write and doodle at the moment of packaging, passing along a joyful atmosphere. Each sticker becomes a small interaction, a timestamp in the brand’s evolving language.
The wing-inspired logo design for Tsubasa.Y Brand Integration beautifully captures the essence of vintage fashion taking flight - what was your creative process in developing this visual metaphor and how does it align with the brand's mission of bridging different fashion eras?
The logo was inspired by the founder’s early dream of building a mini stage inside the shop—where he could perform. We fused a guitar and wing into a geometric crest-like emblem, symbolizing aspiration and movement. It reflects the brand’s spirit of curating the past while evolving toward the contemporary.
In developing Tsubasa.Y Brand Integration, how did you balance the need to represent both the vintage selection aspect of the brand while maintaining a contemporary visual language that appeals to modern consumers?
We started with layout structure and material choices—preserving the tactile tone of vintage selections while avoiding imitation. Each design detail was crafted with a contemporary sensibility, giving the brand a look that feels both familiar and fresh.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- TSUBASA.Y is a vintage selection shop, choosing unique and tasteful selections from all over the world. This case packs the shop’s identification, packaging, and print design.
- Tags
- Visual Identity, Logo, Branding, graphics, printed matter
- Production Technology
- Especially the design on the outer packaging stickers allows the shop assistants to customize and interact with consumers
The clerk uses the blank space of the sticker, draws, and leaves a message so that every consumer can feel a sense of honor and uniqueness when receiving the goods. There is a touch of digital printing in the blank space of the sticker, which is replaced every year according to the number of years the brand has been established. - Inspiration
- In the identification design, the initials of the brand name "TSUBASA" (Japanese meaning wings) and Y are the main shape combinations, and the main shape is formed like a bird spreading its wings. Use simple lines to create a sense of refinement and quality.
- Project Duration
- The project started in March 2021 and finished in June 2021, in Taichung City, Taiwan.
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