Secret Exhibition Merchandise Display Hall

Secret Exhibition Merchandise Display Hall
by Yuan JIANG，Chen SONG

• Awarded April 15, 2022
• CLIENT: SODA Architects
• 33.390

Secret Exhibition is a merchandise display hall created for the National Museum of China. The 460 square meter space combines digital art with inherited Chinese aesthetics. Island-like booths with flowing shapes present cultural and creative products, so visitors tour the goods like an exhibition rather than a store. A customized media surface links the physical surface and the virtual interface, while an augmented reality program adds a parallel digital layer. Seven selected exhibits inspired a moving river of Chinese characters shown on a screen.