Press Release
Secret Exhibition Merchandise Display Hall by Yuan Jiang and Chen Song Wins the A' Design Award in Interior Space and Exhibition Design
Yuan Jiang and Chen Song acknowledged for interior space and exhibition design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 30, 2022 /DesignNewswire/ Secret Exhibition Merchandise Display Hall by Yuan Jiang and Chen Song, designed for SODA Architects, has been granted the A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Secret Exhibition Merchandise Display Hall
Secret Exhibition is a merchandise display hall created for the National Museum of China. The 460 square meter space combines digital art with inherited Chinese aesthetics. Island-like booths with flowing shapes present cultural and creative products, so visitors tour the goods like an exhibition rather than a store. A customized media surface links the physical surface and the virtual interface, while an augmented reality program adds a parallel digital layer. Seven selected exhibits inspired a moving river of Chinese characters shown on a screen.
About Yuan Jiang and Chen Song
SODA’s way of working generates media space design that brings together virtual and real world. SODA Architects was founded in 2016. In response to contemporary context, SODA embraces modern art and technology in space and hopes to create quality place that people would like to experience in current era, and encourages people get together and celebrate life with their family and friends. In order to achieve this goal, we have been exploring the pattern and application of media space for years. We hope to explore new dimensions of space design, so that to explore new possibilities in connecting people and people, and people and place.
Award Record
With this recognition, Yuan Jiang and Chen Song is a winner of 2 A' Design Awards. The awards were granted in the 2021 - 2022 edition of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/128604
- A' Design Award Page: https://competition.adesignaward.com/128604
- Media Showcase: https://www.designnewsroom.com/!128604
- Laureate Profile: https://designers.org/d/256112
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Secret Exhibition Merchandise Display Hall
- Function
- Merchandise Display Hall
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Black, Dark Slate Blue, Steel Blue and Cornflower Blue
- Images
- 5
- Client
- SODA Architects
The Recognition
- Laureate
- Yuan Jiang and Chen Song
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #128604
Credits
- Team
- Jiang Yuan and Song Chen and He Yue
- Image Credits
- Digital Artist: Li Yazhou, Li Ke Photo Credits: Chen Xiyu Video: Wang Jiashuai
Design Details
- Unique Properties
- SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.
- Inspiration
- The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.
- Research
- Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum.
- Challenge
- The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum.
- Realization and Technology
- In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space. We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface. We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality.
- Operation and Interaction
- Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people. Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall.
- Project Duration and Location
- The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China.
- Keywords
- Media interactive space, Media integrated exihibition, Digital installation, National Museum of China
