Silver Packaging Design · 2022
Grassy Premiados Coffee Packaging
- A' Design Award 2022 Silver Winner in Packaging Design
- Awarded April 15, 2022
- CLIENT: Grassy Caffè
- Estimated Number of Design Views: 25,864
- Verification code D53481B4D2 · Verify this award
About Grassy Premiados Coffee Packaging
Grassy Premiados is a packaging design for Brazilian specialty coffee. The box has organic and modular shapes inspired by mahogany seeds, coffee beans and the curves of Brazilian modernist architecture. The modular form allows stacking and a distinctive display on shelves. The box is made of cardboard with matte lamination, hot stamping and monochrome printing. The coffee is held in a plastic bag with a valve that protects the beans from oxygen. An adhesive label in metallic film seals the box and carries the product information, which allows quick customization at a low cost.
Grassy Premiados Coffee Packaging by Dimitri Lociks represents a distinguished contribution to contemporary specialty beverage packaging, embodying the intersection of structural innovation and refined visual communication that characterizes the most thoughtful work in this demanding discipline. The design appears to engage deeply with the current movement toward producer-transparency in specialty coffee culture, dedicating significant visual real estate to origin information, altitude data, processing methods, and tasting notes that honor the agricultural craft behind exceptional coffee. The trapezoidal form itself suggests formal innovation, departing from conventional rectilinear packaging to create shelf presence through geometric distinction while the sweeping curved element that traverses the facade introduces organic fluidity that may evoke landscapes, growth patterns, or the sensuous experience of the beverage itself. The chromatic restraint demonstrates considerable sophistication, allowing the deep charcoal ground to function as a stage upon which golden typography and warm informational panels achieve maximum legibility and hierarchical clarity. Technical accomplishment manifests in the precise die-cutting required to achieve such architectural complexity, the registration of multiple print elements across curved and flat surfaces, and the integration of functional and aesthetic considerations into a cohesive sculptural whole. The warm environmental presentation suggests an understanding of how specialty coffee packaging must perform not merely as container but as artifact, worthy of display and contemplation. One might consider how this design balances the tensions inherent in specialty coffee communication: the need to convey both artisanal authenticity and premium positioning, both informational density and visual breathing room, both contemporary minimalism and warm approachability that invites the hand and the heart.
Press Kit
- Unique Properties
- Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
- Dimensions & Packaging
- The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
- Tags
- package, Brazilian coffee, biomimetic, bio design,
- Production Technology
- The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
- Design Challenge
- The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
- Project Duration
- The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
- Operation Flow
- The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
- Research
- The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
- Inspiration
- The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
- Image Credits
- all images and videos: photographer Dimitri Lociks, study with shadows, 2021.
Colors of Grassy Premiados Coffee Packaging
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