Loch Lomond Whisky Packaging

Loch Lomond Whisky Packaging
by TIGER PAN

• Awarded April 15, 2022
• CLIENT: Loch Lomond Group
• 4.689

The logo design consists of a deer, a goddess, and ripples in negative space form. The graceful and imaginative profile of the goddess of Loch Lomond hides within the negative shape on the back of the deer; from the deer antlers to the ripples, it resembles the waving surface of Loch Lomond. The sun radiates from the center, concisely exuding light rays. Mysterious and full of romantic imagination, a young and passionate deer flying towards the sun with courage, embodying both static and dynamic beauty, embellished as the finishing touch in the design.