Science is O2 School Textbooks

Science is O2 School Textbooks
by VISANG

• Awarded April 15, 2022
• CLIENT: VISANG
• 61.032

O2 is a science textbook that has used its established brand identity to imprint a confident and consistent brand image on its consumers. With rising need for no-contact education, O2 has digitized their brand identity, beginning with an easily scannable QR code on the cover. The code is designed as a key, opening useful textbook promotions and information. In this way, digitalization leads a constant effort to change brand identity to surpass the limits presented by books.