PickyPods Packaging for Supplements by Angela Spindler

PickyPods Packaging for Supplements by Angela Spindler is a highly esteemed winner of the very prestigious 2022 Silver A' Design Award in Packaging Design Competition Category.

SilverPackaging· 2022

PickyPods Packaging for Supplements

by Angela Spindler

Client: Depot Creative

Silver A' Design Award Winner in Packaging Category

30,504

Verified Award Winner

Verify Award Status for #132068

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Colors

The Design

About PickyPods Packaging for Supplements

The agency was commissioned to create branding and packaging for a unique supplement range. The collagen and probiotic supplement sachets are formulated to make fine adjustments to bodies according to age, gender and other important factors. Color is the lead player of this project. It needed to feel bold and energetic for its gym going target. Gender symbols were used to shout out to the gender-specific formulas, another difference for this brand.

The Recognition

About the Silver A' Design Award

PickyPods Packaging for Supplements is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. PickyPods Packaging for Supplements is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. PickyPods Packaging for Supplements is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Image Analysis

Color Temperature: WarmSymmetry: PartialBackground: Top and Bottom

Where to Get It

Strategic Packaging Design for Food, Beauty and Wellness Brands

We transform brands through innovative packaging that captures hearts and minds. With 40 years of expertise in FMCG and boutique markets, our award-winning designs drive consumer connection and shelf impact. Specialists in food, drinks, fragrance, beauty and wellness categories.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The supplement area is saturated with options, each one claiming to turn humans into ultra enhanced creatures with extraordinary existences. PickyPods is a bit different. The collagen and probiotic supplement sachets are formulated to make fine adjustments to our bodies according to age, gender and other important factors.

Color is the star player of this project—it needed to feel bold and energetic for its gym-going target.
Dimensions & Packaging: Pouch: 170mm x 120mm x 45mm
Sachet: 80mm x 130mm
Label: 210mm 42mm

Pouch/Sachets Print: 5 colour + Spot UV + Matt Varnish
Labels: 1 Colour + Matt Varnish
Tags: Packaging Design, Supplement Packaging Design, Pouch Design, Branding Design,
Production Technology: Stand up pouches, zip lock closures/Sachets/Labels
Pouch & Sachets Materials: MOPP / VMPET / LLDPP
Labels: Self adhesive semi gloss
Design Challenge: The challenge was to find a creative way to allow 12 flavour variants be visually communicated, while keeping the print run as generic as possible. The solution was to print only 2 generic pouches that could be varied with flavour stickers. This made for a viable economic solution for the start up business.
Research: The supplement category is very saturated and competitive, so the design aims to disrupt with its bold icon design focus. The gender symbols are universally understood, providing instant recognition and differentiation.

The outer packs are generic and the flavour variants are manually stickered, to assist with this low volume startup business model.
Inspiration: The logo is inspired by a fine tune wing nut as this brand is all about tailoring the needs of both women and men.
Key to the brand communication are the large sex symbols which shout out to the gender-specific formulas, and flavor labels appeal to personal preference.
Project Duration: Project duration 4 months, Sydney 2020
Operation Flow: Resealable pouch
Team Members: Angela Spindler: Creative Director/Designer