Future Man Brand Design by Green Gold is a highly esteemed winner of the very prestigious 2022 Bronze A' Design Award in Photography and Photo Manipulation Design Competition Category.

BronzePhotography· 2022

Future Man Brand Design

by Green Gold

Client: Taiwan Green Gold Homeland Co., Ltd

Bronze A' Design Award Winner in Photography Category

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Verified Award Winner

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Colors

The Design

About Future Man Brand Design

Greengold examines how futuristic presentations can be understood through color and clothing. Since the product mainly expresses the role of brain development, the element of astronauts is also considered. Clothing styles and accessories have also done a synthesis of the above research, using a lot of silver and blue for visual design

The Recognition

About the Bronze A' Design Award

Future Man Brand Design is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Future Man Brand Design is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Future Man Brand Design splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Image Analysis

Color Temperature: CoolSymmetry: PartialBackground: Left and Right

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: GREEN GOLD is a company that serves health and women's fashion. The inspiration for this work is to create a woman who can be sci-fi and smart, using an astronaut-like medium and indescribable wisdom to break away from the image of traditional health products
Dimensions & Packaging: All photos shot on Canon 5D Mark III cameras with 125mm Lenses,
I Post-production the photo on photoshop and Lightroom
Tags: photo, blue, fucture, woman, circle
Production Technology: GREEN GOLD shoot with High-key, combined with monochrome background for lighting effects, and flash for depth of field shooting
Design Challenge: When the image of cash health products is spread as parent-child,family and other images,we directly use the story image to challenge the traditional market concept and established impression
Research: In order to differentiate the product image from the market, we studied how to use color and clothing to make people understand the futuristic presentation. Since the product mainly expresses the role of brain development, the element of astronauts is also considered. Clothing styles and accessories have also done the above research synthesis
Inspiration: GREEN GOLD use the elements of astronauts, transparent, reflective and colorful luster to depict the image of wisdom and science fiction
Project Duration: 2020 April.3 start in Taipei city
2020 April.28 finsh in Taichung city
2020 May.1 display in Twgreengold website
Operation Flow: The image has now been released on Greengold's official website,which visually conveys the high-level and dignified sense of the product.And the use of the Internet to spread more people to understand the products
Team Members: Design Director:Che yu Lin
Designer:Zheng Yuan Huang
Photographer:Kai-Chieh Chang
Action photography:Lemonster Lee
Marketing:Yi hung Yang
Gaffer:Cheng Fu Hong
Stylist:Su yu Kuang
Model:Chen Wei
Makeup&Hair artist:Po Tsang Ho
Image Credits: Image #1: Photographer Kai-Chieh Chang，Future man， 2020
Image #2: Photographer Kai-Chieh Chang，Future man， 2020
Image #3: Photographer Kai-Chieh Chang，Future man， 2020
Image #4: Photographer Kai-Chieh Chang，Future man， 2020
Image #5: Photographer Kai-Chieh Chang，Future man， 2020