From the Forest of Rusk Snacks

Packaging Design Award Winner.
Awarded for Good Packaging Design.

From the Forest of Rusk Snacks
by Shoichiro Takei

Awarded April 15, 2022
CLIENT: Yamazaki Baking Co., Ltd.
24.764

From the Forest of Rusk is a packaging design for a rusk snack sold in supermarkets and mass retailers in Japan. The design is based on the world of a picture book and shows animals that live in the Forest of Rusk. Each animal character is formed from the rusk itself, photographed as an actual product rather than created with computer graphics. The size of the eyes, nose and mouth was adjusted in millimetres to make each character appealing. The package measures 140 by 210 by 40 millimetres. New animals can be added as new flavours are introduced.

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